Posters by School Children in Milk Campaigns 8 
There may be prizes or not, as the committee wishes. When 
prizes are offered, there is more widespread interest among the chil- 
dren if in addition to the first and second prizes there are several 
smaller prizes. 
The poster committee should make arrangements for having the 
posters judged and prizes awarded. The committee should also ar- 
range for displaying the posters in school buildings, libraries, or 
other public places. Store windows are commonly used for this 
purpose and they are usually available. 
HOW TO MAKE A POSTER 
Poster making is creative work. Its object is to convey ideas 
so quickly and so forcefully that they will catch the attention of the 
Fic, 4 
reader and induce him to action. Therefore, the first essential is an 
idea or message. Milk-for-Health presents a good basis for a mes- 
sage. Milk-for-Health posters should be made attractive. It is not 
wise to attempt to teach health by showing the opposite of health. 
When health is portrayed on a poster it should be made so attractive, 
radiating joy and happiness, that both the maker of the poster and 
the reader will wish to endeavor to imitate this likeness. The teacher 
may wish to get the pupils to suggest how health looks when illus- 
trated. Some of these attributes are as follows: Smooth skin, 
_ glossy hair, sparkling eyes, smiling expression, gracefulness, happi- 
ness, energy for work and play, eagerness for study, sturdy ap- 
_ pearance. 
How, then, can we illustrate Milk-for-Health? Since the chil- 
dren must first have an idea, the teachers as a rule-find it advisable 
to question them and obtain from them statements regarding Milk- 
