Posters by School Children in Milk Campaigns 5 
posters are then worked upon by the entire group in order that they 
may represent the composite thought and skill of all. 
When paper cutting is made the medium for a composite poster, 
the teachers frequently have all of the children cut out the object 
to be portrayed, such as a milk bottle, cow, child, or milk wagon. 
The best forms are then selected for the poster which is to represent 
_ the entire group. In a contest where prizes are given, the prize in 
- such a case will be presented to the group rather than to an in- 
dividual. 
Group work of this kind is certainly of unquestioned value edu- 
cationally, as it leads the children to develop their own ideas. It is 
of civic value in that it promotes group thought in regard to a 
community project. 
CONSIDERATIONS IN DESIGNING 
1. The poster should attract attention by telling its story quickly 
and effectively. Only one story should be told in each poster. 
Avoid dividing interest by having a poster tell more than one story. 
2. The poster must make the reader wish to obey its message. 
3. The story told by the poster must be based on facts. It must 
not be overstated or make unfair comparisons. 
4. The poster must be simple and interesting and as beautiful as 
possible. The only lettering on the poster should be that contained 
in the legend, and this should be as brief as possible, Objects and 
letters should be drawn. with the idea of being seen at a distance. 
Small details should be avoided. 
5. It is usually more effective to use only one medium in making 
a poster, as cut-out paper, paint, ink, crayon, or pencil, but never 
all of them on the same poster. To have several mediums gives the 
impression of disorder rather than unity of thought and expression. 
When possible the lettering should be done with the same medium 
as the picture itself. This is not always practicable, however, be- 
cause of lack of suitable materials. Rules should be sufficiently flex- 
ible to permit all children to enter the poster contest. 
6. Signature—The name, age, grade, teacher, school, county, and 
State should be written on the back of each poster. It is very im- 
portant to have all these carefully given. 
POINTS FOR JUDGING 
Every poster should illustrate clearly and forcefully a central 
theme or message. Its legend should be brief and vigorous. The 
following points should be taken into consideration when judging 
posters: (1) Originality; (2) truth and forcefulness of the mes- 
sage; (3) workmanship. 
LEGENDS FOR MILK POSTERS 
The following legends have been selected from milk posters sub- 
mitted by school children. They cover such points as “ Milk for 
health,” “Milk, a food for children,” ‘“ Milk, a food for athletes.” 
