MARKETING. 1 33 



make my honey advertise my business as widely as 

 possible. To this end it would be wise to put a 

 neat label on every box of honey, and on every 

 crate, so that wherever boxes and crates were seen, 

 they would state the producer's name and location. 

 I classified the honey into four grades, and named 

 the grades "Apple Blossoms," "White Clover," 

 " Linn," and " Fall Flowers." These names desig- 

 nated, as accurately as any I could think of, the ex- 

 act sources whence the honey was gathered, and 

 they were attractive names, that would call up, in 

 the minds of all, visions of the beautiful country in 

 the time of apple bloom, — 



"One boundless blush, one white-empurpled shower 

 Of mingled blossoms ; " — 



of the starry carpet of green and white which in 

 June the clover spreads over hills and valleys ; of 

 the honey-dripping lindens, from among whose 

 blooming branches the eager bees send down a 

 soothing murmur, that lulls one like the perfume of 

 the lotus ; and of the wild forest nooks, and lonely 

 swamps, and brambly hill-sides that assume such 

 gorgeous hues when golden-rod, and asters, and 

 coreopsis fling out their brilliant banners in August 

 and September. 



A good name for my place would also help to ad- 

 vertise my business. To state the kind of honey, 

 the name of the producer, and his location on every 



