SCENIC VIEW 
1000 FEET y= 
F—510966 
The sign that forewarns 
yet fits the landscape helps 
coordinate traffic flow and use 
of resources, contributing to 
the enjoyment of the outdoors. 
| SAOAXE! POINTS TO FOREST FIRE b 
RANGER TODAY! i 
Caution and other warning 
stgns to inform people of 
rules affecting them are 
illustrated by this relatively 
simple one featuring the hero 
of millions of youngsters of 
all ages. 
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Fitting the Sign to the Environment 
All signs in a specific area should be planned for at one time. 
This helps to keep signs to the least number and prevents duplica- 
tion, conflict, and omissions. Signs in a common zone should com- 
plement one another in theme as well as in design. 
For best results, the site is selected and its features are known 
before the sign is designed. A site plan is commonly used for this 
66 
purpose. The designer must know the site’s limitations and its 
available opportunities; for example, whether the sign for the site 
can be read from a car at high speed or whether it is best for the 
relatively unhurried atmosphere of a rest area, information turnout, 
or overlook. 
Signs that attract visitors should be landscaped to assure safe 
stopping, easy walking, and a pleasing atmosphere. Messages should 
be related to what can be seen from scenic turnouts. An important 
goal is to achieve balance among all design features including asso- 
ciation with the environment. Signs are properly designed and 
placed when the functional purpose is served, yet the sign or poster 
itself is hardly noticed. 
Designing an Attractive Sign 
Design that appeals to sight and emotion, and has imagery, dig- 
nity, and purpose usually leads to public acceptance. For example, 
a historical sign that creates the feeling that “but for the years, I 
was there” has succeeded in its mission. 
The text is the principal feature of the sign and is the reason for 
the sign’s existence. All other features are designed to exhibit the 
message in its most effective and pleasing form. Readability, brev- 
ity, and accuracy are prime considerations when preparing texts for 
all signs. Other considerations for signs that inform or interpret 
include friendly and informal tone, and development of a single 
subject. 
The textual effectiveness and attractiveness of the sign may be 
improved with good headlines, a wise choice of lettering, skillful 
use of art work, and professional blending of colors. Use of a uni- 
form shape, arrangement of symbols, and colors for the same kind 
of sign are also good design techniques. These techniques should 
complement, but never overwhelm the sign’s message. 
Wood is a widely used material for signs in a forest environment. 
It is strong, attractive, and versatile. Other materials are used with 
wood or alone if special properties are required. Once the sign 
is in place, it must be kept as near to its original specifications as 
possible through maintenance and scheduled replacement. 
