24 DEPARTMENT CIRCULAR 407, U. S. DEPT. OF AGRICULTURE 
FIELD SERVICE IN CENTRALIZED COOPERATIVES. 
The cotton and tobacco associations established field-service work 
early in their existence. ‘The emphasis in this work at first was 
placed on obtaining delivery of the product and soliciting new mem- 
bers. The work of obtaining delivery included checking up cases 
of intended violations of the marketing contract and collecting evi- 
dence and liquidated damages when violations actually occurred. 
Recently field service has been understood to involve more than 
contract enforcement. It is now realized more clearly that informed 
members are essential to proper morale in the organization. The 
field service departments of these associations are therefore taking 
on some general educational and informational activities. 
MEMBERS’ OPINIONS OF FIELD SERVICE 
The question, “ Does the association have a field-service staff?” 
was asked to learn how generally the membership was familiar with 
this work. All of those interviewed answered the question in the 
affirmative except 3 members of association 1 and 12 members of 
association 4. 
TABLE 22.—Replies to inquiries regarding members’ opinions of field service 
Members reporting 
Question and reply Association 
Total 
1 2 3 4 
What is the purpose of field service? Number) Number| Number| Number| Number 
Geisnewali@mberse.) soe aero ae ee ae 2 eee 7 30 78 | 28 143 
Look after deliveries and dumpers-_.__....--..--.......----- 67 22 22 76 187 
Give information or keep in touch with members_-_-_--_---- 4 8 12] 3 36 
Don’t Know - --.-------------------------------------------|--------| se a ae 15 15 30 
Oba <a ees ae oe Sn er Le ES 78 60 | 136 | 122 396 
Would you suggest any changes? 
OTIC ee ee een Men Csi PA ene, PW. Sole eS 2 ats Me 58 46 73 31 208 
DISCONPI MUCH) a. te ee ae RE ts 2 Tae eS 5 (| Bee Nee 45 57 
Reduce; orother replies! 222223 Se a eee sees 6 i eee 9 16 28 
AL @ teal eo 3 8a Os EOE Ee a lo 66 53 82 92 293 
Should the field service be continued? 
RYIGS Steet oy Se en Rina ee OS ms eT EN Re peel eee een ee 8 67 49 82 39 237 
Ji (0) eS, eae BRS EAP eo iee neers ok aels, Mone ARS nS ERS Seeder ee 5 20 10 51 86 
DONT ROW Cae oes SOU es Bn enna es Spann t Wireee er ees 2) 1 8 5 14 28 
ANE VE 7 EA Gc aa a Go) Re Re Ree elem See Ben Oe | ee 2 5 7 
AOA A 2s A RL he PRT S EE POR EAs EEE REE 1 ES 73 | 77 99 109 358 
What do you think of the type of field men the association is em- 
ploying? 
GOOG Stee Pie i Re ee hen el ne Oe ae Rk i Se 46 53 81 39 219 
Otheriéhan: foods: Sith ee ae Meee ee Sie 25 19 30 41 115 
Dongiskn OWes cea ee ht Be ee ee ee Re ea See ee pe elias ee eae 24 24 
"Notaliee: 2 sa pe Ste ay Pes ae REED Bee cae bor 71 72 111 104 358 
How many times has the field man discussed the association with 
you 
FSLSNt( 3) Gy Meee ade Mare te aes NS TE OL UES pe ee AD 2 19 55 51 21 146 
‘Twosor three: on afew ities. Ss eet vss eed eee 25 13 34 30 102 
C0) 0S pig Re ll NT eS RR er es a 12 14 12 52 90 
Once 220 23 i eee ee eee Sa) Ete 3 ee a 17 6 26 
Rotalas sa: ee a ea ee See Saat Se 59 82 114 109 364 
1 Keep in touch with the members. 
