Table 19,--Anticipated difficulties in developing the cooperative manufacture of containers and 
packaging supplies reported by cooperative processors, 1965 
Difficulties anticipated 
Could not compete with present companies: 
Would have to compete with private industry, . 
Existing long-term purchasing agreements... 
A major company already has market for tins, 
Presently leased to a major company, ...eee 
Number of times 
mentioned 
eovoevoveereovoeeoveoeeee8 1 
eoceeeeveeeeeeeeeeeee Ut 
eeceooceeeeeeeoeeeee0oe 1 
1 
e@ero0eoceeeee @ e@eeeve0e 
Would have problem competing with industry because of high cost a research 
ANG dEVELOPIMEN Ey terece) olelorencievevereneiiotelchereleleterevcerelatcre ete cioianeiene 2 
Container industry is going through a period of change so would not recom- 
Mend #itia lithe PrLeSENC CINE telenclet eleletetel enolere enelel stevetolenetelercnorotetetohe 1 
Would have to be integrated all the way back to compete in corrugated card~ 
Hoard container Marketre sieve srerevc oie eleretele is este. e 
BUDEOtAT <: costefaresoneitarchetoda ee erokoketenctetarerelcierarece 
Other difficulties: 
Developing enough; Volume. rey c,c/ fe ene fs chslelevecele.clcieisiele 
Would be a problem to get cooperatives to cooperate ..... 
Problem now in the formation of the central organization .... 
Question if capital investment would pay Off ..c.eccccccvcvececvevece 
Seasonal nature of the busineSS,.,..ccccccccccecccece 
Would not only involve serving the account but helping to train machine 
operators 
eeoeceeeoeeoeeoeee i 
e@owoeeeeeee¢e 8 
eceovoexere0eee08 8 
eoscoceeeeeeoee 2 
eoeeeoeee 1 
y) 
2 
oeoereeoer ee oceee oe oee eee oe eo eee eee eee er eee eee goeae 1 
Site location; freight factors; capitalization; normal feasibility, ...... ee. 
Subtotal erave: evel diel cle ietersyereisveveveroreierersieneholchererere ierereienenetenercrs 18 
TOG seeeeeeeeeeeeeeeeeeeeeeeceeeeeterereeecaeeeeeess| 26 
Still another problem would be the costs of 
conducting research and development to meet 
rapid technological advancements, especially 
in the use of lighter weight materials, welded 
seams, and the easy-opening or rip-top can. 
Analysis by Region 
Four major fruit and vegetable processing 
areas--California; Florida; Washington and 
Oregon; and New York, Pennsylvania, and 
Michigan--produced a total of 261 million 
cases of canned vegetables, canned fruit, and 
canned and bottled juices, or about two-thirds 
of the U.S, total in 1964 (table 20), Brief 
comments on possibilities for further co- 
operative procurement of containers in each 
region follow. 
30 
CALIFORNIA 
Major production is concentrated in Cali- 
fornia which alone accounts for 36 percent 
of the volume of the fruits and vegetables 
processed in the United States. Over half of 
U.S. production of canned noncitrus fruit and 
approximately 20 percent of the total U.S, 
production of canned seasonal vegetables and 
vegetable juices are processed in California. 
Examples of leading cooperative processors 
interviewed in this State were: Sebastapol 
Cooperative Cannery, Sebastapol--apples; 
California Canners and Growers, Inc., San 
Francisco--deciduous fruits and vegetablea; 
Guild Wine Company, Lodi--wine; Wyandotte 
Olive growers Association, Oroville--olives; 
