Our Most Popular Varieties 



SURECROP 



MULTIPLE RESISTANCE TO RED STELE— FINE FLAVOR 



VERY HEAVY PLANT PRODUCER 



Excellent Size . . . Good Yields . . . High Prices 



SURECROP is a really fine new strawberry variety 

 wherever grown, from Pennsj'Ivania and New York to 

 southern Virginia and westward to Ohio. 



SURECROP is a midseason berry ripening about with 

 Fairland and Temple. The berries are a light, bright 

 red which turns to a deep rich color. Seeds are a nice 

 bright yellow set even with the surface. SURECROP 

 berries are firm, with a tough glossy skin which makes 

 them ideal for distant markets. They have also been 

 recommended for freezing. Size holds well throughout 

 the season, with the average being larger than Stele- 

 master. 



A very vigorous plant maker and producer, rivaling 

 such varieties as Pocahontas and Robinson as the best 

 bed makers of all strawberry varieties. Coupled with 

 STELEMASTER as a fine early berry, SURECROP 

 as a midseason berrv will deliver a MONEY-MAKIXG, 

 RED STELE RESISTANCE PUNCH for growers 

 everywhere. 





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MIDWAY 



New . . . V^idely Tested ... Red Stele Resistant 

 Merits Trial in All Areas 



Midway is a cross of Dixieland and Temple that has 

 done well in test plots from Massachusetts to Virginia 

 and westward. It should be tested as a virus free, red 

 stele resistant replacement for Temple and Fairland, 

 neither of which has virus free stock available. 



Midway ripens in midseason, about with Temple. The 

 berries are medium to large size, have a uniform deep 

 red color with a glossj' surface, firm skin and yellow 

 seeds. The flesh is firm. Berries are irregular conic 

 shape but have good dessert quahty and have stood up 

 well in the frozen pack. 



Plants of Midway are vigorous, highly productive, and 

 resistant to the common race of red stele. The leaves 

 are somewhat susceptible to leaf scorch and leaf spot. 



Growers report 1964 crops of Midway were excellent 

 in yield, color, size. Buyers paid high prices for fruit 

 because it carried long distances with a minimum of loss. 



POCAHONTAS 



The Three-Way Strawberry ^^^ 



FRESH MARKET . . . CANNED . . . 

 FROZEN PACK 



Outstanding . . . Wonderful . . . My Best Money 

 Maker . . . These are the words used by many of our 

 customers to describe the way they feel about this 

 great berry. Since its release by the U.S.D.A., Pocahontas 

 has climbed to the top of the ladder as a commercial 

 favorite. Time after time it has outyielded all other 

 kinds from the Carolinas to New York and as far west 

 as Ohio and Arkansas. Its extra high vigor gives Poca- 

 hontas good picking beds even under adverse conditions. 



Yields of Pocahontas often are more than 10,000 

 quarts of large, beautiful, high quahty berries. They 

 have brought high profits on fresh markets everywhere. 

 Pocahontas has been accepted by the processors as an 

 outstanding berry for canning and freezing. 



The berries are a bright, glossy red, firm, somewhat 

 conic in shape, and not as tart as Blakemore. Poca- 

 hontas ripens about a week later than Blakemore. 



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