Prices On All Strawberry Plants on Page 44 



Bountiful Ridg, 



POCAHONTAS -^ 



The Three-Way Strawberry 



FRESH MARKET . . . CANNED . . . 

 FROZEN PACK 



Outstanding . . . Wonderful . . . My Best Money 

 Maker . . . These are the words used by many of our 

 customers to describe the way they feel about this 

 great berry. Since its release by the U.S.D.A., Pocahontas 

 has climbed to the top of the ladder as a commercial 

 favorite. Time after time it has outyielded all other 

 kinds from the Carolinas to New York and as far west 

 as Ohio and Arkansas. Its extra high vigor gives Poca- 

 hontas good picking beds even under adverse conditions. 



Yields of Pocahontas often are more than 10,000 

 quarts of large, beautiful, high quality berries. They 

 have brought high profits on fresh markets everywhere. 

 Pocahontas has been accepted by the processors as an 

 outstanding berry for canning and freezing. 



The berries are a bright, glossy red, firm, somewhat 

 conic in shape, and not as tart as Blakemore. Poca- 

 hontas ripens about a week later than Blakemore. 



TENNESSEE BEAUTY 



Tennessee Beauty is being grown in nearly every 

 eastern and midwestern berry section with the same 

 results . . . LARGE YIELDS AND HIGH PROFITS. 

 Berries of Tennessee Beauty are large (size holds well 

 throughout entire season), firm, and outstanding ship- 

 pers. They are a bright glossy red, holding well with- 

 out changing color. Tennessee Beauties are of high 

 quahty and in demand for processing and freezing as 

 well as for use on fresh markets. They ripen late mid- 

 season to late, and are sure croppers. 



Plants are vigorous and free plant makers, always 

 assuring good picking beds of large stocky crowns. 

 Tennessee Beauty can be grown on a wide variety of 

 soils with good results. We recommend it as a sure 

 profit-maker in most all southern, eastern, northern, 

 and midwestern producing areas. 



\ 



<^ VESPER 



(NJ 157) 



This fine new berry is the result of a cross of Utah 

 Shippers and Jerseybelle which ripens later than or 

 about with Jerseybelle. It has a long harvest period that 

 extends well into the Redstar season. The fruits are large 

 and pretty. Vesper is the most productive of the selec- 

 tions tested at New Brunswick. It is a good plant maker 

 but is not resistant to red stele or verticillium wilt. It 

 appears that Vesper will do well and should be tried in 

 areas where Jerseybelle is successful. 



MISSIONARY 



Missionary was the leading variety in the southland 

 imtil the advent of Florida 90. However, demand for this 

 fine variety has increased recently due to its good 

 performance on a wide range of soils, especially sandy 

 ones. It ripens early, is medium in size, dark red in 

 color, tart, and quite attractive. This is one of the best 

 shipping berries and a favorite of the processors. 



JERSEYBELLE 



Virus Free Vigor and Rich Market Quality 



Jerseybelle has brought the highest prices paid for 

 strawberries anywhere since its introduction a few years 

 ago. Jerseybelle has risen to prominence as a highly 

 profitable late midseason berry for growers of New 

 Jersey and Long Island. The berries are bright orange- 

 red, glossy and firm, turning shghtly darker upon hold- 

 ing. Jerseybelle has been found best for moderately 

 close and local markets. 



Plants make good growth on rich, moist soils and give 

 good picking beds of large, stocky crowns. However, 

 they are not nearly as vigorous as Sparkle, Catskill or 

 Pocahontas. We recommend Jerseybelle for trial in 

 most eastern areas. It has not been found to be very 

 adaptable to midwestern growing conditions where 

 observed. 



