Prices On All Strawberry Plants on Page 44 
POCAHONTAS -> 
The Three-Way Strawberry 
FRESH MARKET . . . CANNED . . . 
FROZEN PACK 
Outstanding . . . Wonderful . . . My Best Money 
Maker . . . These are the words used by many of our 
customers to describe the way they feel about this 
great berry. Since its release by the U.S.D.A., Pocahontas 
has climbed to the top of the ladder as a commercial 
favorite. Time after time it has outyielded all other 
kinds from the Carolinas to New York and as far west 
as Ohio and Arkansas. Its extra high vigor gives Poca- 
hontas good picking beds even under adverse conditions. 
Yields of Pocahontas often are more than 10,000 
quarts of large, beautiful, high quality berries. They 
have brought high profits on fresh markets everywhere. 
Pocahontas has been accepted by the processors as an 
outstanding berry for canning and freezing. 
The berries are a bright, glossy red, firm, somewhat 
conic in shape, and not as tart as Blakemore. Poca- 
hontas ripens about a week later than Blakemore. 
Tennessee Beauty is being grown in nearly every 
eastern and midwestern berry section with the same 
results . . . LARGE YIELDS AND HIGH PROFITS. 
Berries of Tennessee Beauty are large (size holds well 
throughout entire season), firm, and outstanding ship- 
pers. They are a bright glossy red, holding well with- 
out changing color. Tennessee Beauties are of high 
quality and in demand for processing and freezing as 
well as for use on fresh markets. They ripen late mid- 
season to late, and are sure croppers. 
Plants are vigorous and free plant makers, always 
assuring good picking beds of large stocky crowns. 
Tennessee Beauty can be grown on a wide variety of 
soils with good results. We recommend it as a sure 
profit-maker in most all southern, eastern, northern, 
and midwestern producing areas. 
(NJ 157) 
This fine new berry is the result of a cross of Utah 
Shippers and Jerseybelle which ripens later than or 
about with Jerseybelle. It has a long harvest period that 
extends well into the Redstar season. The fruits are large 
and pretty. Vesper is the most productive of the selec- 
tions tested at New Brunswick. It is a good plant maker 
but is not resistant to red stele or verticillium wilt. It 
appears that Vesper will do well and should be tried in 
areas Where Jerseybelle is successful. 
I 
MISSIONARY 
Missionary was the leading variety in the southland 
until the advent of Florida 90. However, demand for this 
fine variety has increased recently due to its good 
performance on a wide range of soils, especially sandy 
ones. It ripens early, is medium in size, dark red in 
color, tart, and quite attractive. This is one of the best 
shipping berries and a favorite of the processors. 
V JERSEYBELLE 
Virus Free Vigor and Rich Market Quality 
Jerseybelle has brought the highest prices paid for 
strawberries anywhere since its introduction a few years 
ago. Jerseybelle has risen to prominence as a highly 
profitable late midseason berry for growers of New 
Jersey and Long Island. The berries are bright orange- 
red, glossy and firm, turning slightly darker upon hold- 
ing. Jerseybelle has been found best for moderately 
close and local markets. 
Plants make good growth on rich, moist soils and give 
good picking beds of large, stocky crowns. However, 
they are not nearly as vigorous as Sparkle, Catskill or 
Pocahontas. We recommend Jerseybelle for trial in 
most eastern areas. It has not been found to be very 
adaptable to midwestern growing conditions where 
observed. 
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