Future Outlook for Fruit Growing 



NEW WORLD MARKETS— SCIENTIFIC RESEARCH— RAPID TRANSPOR- 

 TATION—GROWER OPERATED MARKET BUREAUS AND OTHER 

 IMPROVED CONDITIONS WILL OPEN A NEW ERA IN 

 FRUIT PRODUCTION. 



By the time this article is read, the 1944 fruit harvest season will be over or drawing to a 

 close and the fruit grower will be checking his accounts for profit and loss. He will be reviewing the 

 many problems and handicaps of the past and possibly, be making plans for the future — and it is 

 for the future we are concerned. 



WORLD FRUIT CONDITIONS 



Production of all types of fruit had shown phenomenal increase in all parts of the world before 

 the war, but since then and particularly in the combat zones of Europe, fruit growing has been one 

 of the heaviest casualties, due to neglect, loss of production materials, transportation and adverse 

 weather conditions. Winters of 1939-40 and 1941-42 caused serious damages in fruit trees in all 

 European countries as far south as the Mediterranean and Black Seas. Germany lost alone over 60,- 

 000,000 trees. England has allowed her fruit industry to bog down to the point it does not exist. Re- 

 ports from other nations, including Spain, are similar. From such information, we cannot help but 

 conclude that a great change in conditions for the American Fruit Growing is bound to take place 

 in the next several years and it will be well to anticipate those changes now because America is the 

 only Country left which has a fruit industry intact. 



AFTER THE WAR 



The end of hostilities will bring home thousands of men who will return to the farm to take up 

 where they left off, many of them bringing new ideas for future practice and it is well to give con- 

 sideration now to new practices which will come into the industry and we may expect to see: (1) High- 

 ly specialized orchard practice, (2) Concentration on few varieties, (3) Quicker movement to market 

 and storage, (4) Improved types of package, (5) Greater outlet for by-products, (6) New Super Mar- 

 kets, including marketing bureaus grower owned and operated, (7) Worldwide distribution. These 

 are only a few of the basic changes we may expect. Out of these, the most important is : 



WORLD MARKETS 



Every grower knows that foodstuffs are an important factor in our international trade, but do 

 you know that fruit tops the list of our food exports? Among our agricultural exports, fruit is only 

 outranked by cotton and tobacco in value. It is, therefore, necessary that the fruit grower consider 

 well our export markets after the war and prepare today to reap the benefits of the great demand 

 for American fruit which is in promise. Thousands of American ships will sail the world oceans to 

 every country on earth, other thousands of air cargo planes likewise will carry our foodstuffs to hun- 

 gry people. Millions of people in the world will be willing to make sacrifices to have just one juicy 

 apple or pear and it is up to the American fruit grower to supply the demand. In the past, Euro- 

 pean Countries have consumed 18 to 20 million bushels of our annual apple crops and for the next 

 several years, after the war with her fruit industry at low ebb, the potential sales there alone should 

 double. China, with her great population, will be another outlet for the postwar period as our Country 

 will continue to be her source of supply on all types of commodities as never before in history. Cer- 

 tainly, the future for export of fruit has never been more promising. 



THE FRUIT GROWER MUST PLAN NOW TO MEET FUTURE DEMANDS 



It is very necessary that the fruit grower start now to rebuild neglected orchards and increase his 

 acreage of the improved types of fruits which will not only lend themselves to fresh fruit markets, but 

 will also be adapted for processing in all its phases. By so doing, he will be able to protect his crop 

 and profits from losses by having a market outlet for surplus. The advance in research on variety 

 behavior in all types of fruit under all climatic and soil conditions is such that every grower, regard- 

 less of location, may determine just what fruit he may grow best at a reasonable profit return on his 

 investment. The day of hit or miss type of planting should be over for all of us. Let it be advised 

 that no plantings be made until a thorough study has been made of the following: 



IMPORTANT FACTORS 



First — Determine your market outlet for the type fruit you wish to grow and the opportunity for 

 disposal of any surplus. Second — Be sure your location, soil and climate will produce the type fruit 

 you wish to grow without excessive production cost. Point to consider here are — availability of labor — 

 transportation — cost of land — taxes and etc. Third — Choice of fruit type and varieties. This is most 

 important of all and on it depends future success. After variety choice is made, buy the best nursery 

 stock available. Cheap nursery stock is expensive at any price. Buy only from the nurseryman who 

 has a reputation for integrity in all things and his products have stood the test of time. 



BOUNTIFUL RIDGE NURSERIES will be glad to give you the benefits of our many years of 

 experience in the nursery and orchard industry and believe our RESEARCH DEPARTMENT can be 

 of service to you in any phase of fruit and berry growing. 



PLANT BOUNTIFUL RIDGE TREES AND PLANTS FOR QUICK RESULTS. 



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