p F A C H E S "^"^ •^'*^^ ^^ ^'luiu 



FF 



NEVER IN THE HISTORY OF THE PEACH INDUSTRY HAS THE GROWER HAD SUCH 

 A SUPERIOR LIST OF VARIETIES TO SELECT FROM TO MEET MODERN DAY DEMAND 

 —A PEACH FOR EVERY SECTION— A PEACH FOR EVERY PURPOSE. 



GROWING AND MARKETING CONDITIONS PROVE THE WISDOM OF FOLLOW- 

 ING CLOSELY BOUNTIFUL RIDGE LISTINGS AND RECOMMENDATIONS. 



Bountiful Ridge Grown Peach Trees Are Better! 



A LOOK AT THE PEACH SITUATION 



Much has been said and written in the past several years regarding peacli production. Statistics 

 covering the past 30 years of production and consumption of peaches has lead some agencies to be con- 

 cerned about over-production of fruit during the next ten years and many ideas have been advanced, 

 as to what should be done to curtail over-production and market the fruit, at a profit. 



Without going into figures, it is hard to recall many seasons during the past 30 years where 

 losses outbalanced the profit years to the peach grower. Whereas one section may entertain an over- 

 production, other sections have had little or no fruit, thereby creating markets for the over-produced 

 sections. 



THE PRODUCTION SITUATION 



With due consideration to bearing and non-bearing trees at the present time, we may look forward 

 to maximum peach crops ranging between 60 and 70 million bushels a year under normal crop condi- 

 tions. The 1944 crop was based at a 65 to 70 million bushel crop. Under present market set up this 

 means that 25 to 30 million bushels will be absorbed by canners and processors, leaving the balance 

 to be sold as fresh fruit. The various agencies dedicated to distribution and sales are such that with 

 normal conditions existing all fruit can be moved at a favorable profit: (1) Through well organized pro- 

 motional sales programs by growers and sales agencies; (2) by better transportation and distribution 

 to all sections of the country; (3) cooperation between the grower, the sales agencies and retail market 

 outlets. 



TREE SITUATION 



In checking planting and production figures, we find that although peach tree population has in- 

 creased in some sections, the nation as a whole has only had an increase of 3% in the period from 1910 

 1941 to less than 50% normal, with a much further decrease indicated for 1945. This means the lightest 

 orchard plantings in many many years, with not suficient trees or help to maintain orchard replants 

 in many cases. General war conditions have caused many orchards to be abandoned entirely and 

 others neglected to such an extent they can never again be brought into profitable production, the trees 

 dying at an abnormally young age. Coupled with this you have the loss of millions of trees from na- 

 tural causes, such as winter injury and disease, etc. 



With the nurseries not being able to get back to normal peach tree production before 1947 or 1948 

 at best, and considering these other factors, the peach growers can draw their own conclusions as to 

 what will happen to the peach industry in the period from 1941 to 1955 and what the over-all produc- 

 tion will be in the next 10 years. 



FUTURE PLANTINGS 



The orchardist must continue to plant peach trees if an over-all production is to be maintained to 

 supply the national demand for peach fruits. Tree life is short for the peach. Out of the 8 million or 

 more non-bearing trees in the Eastern Districts of the nation, a surprising percenteage will never come 

 into commercial bearing, due to poor locations, winter damage, neglect and other causes. It is, there- 

 fore, necessary that a careful watch be kept to balance production with the time to come when new 

 world markets are opened up as an outlet by new types of packaging, refrigeration and transporta- 

 tion which will deliver American fruit to every country on the globe. Think it over. 



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