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TheNewBLAKEMORE 



L.S.D.A. STRAIN 



The South and Central East's Greatest Early Commercial Berry Now 

 Offered In A Yellows Resistant Strain 



NO STRAWBERRY GROWER CAN NOW AFFORD 

 TO PLANT THE OLD TYPE BLAKEMORE, AND 

 THIS GREAT COMMERCIAL BERRY WILL CON- 

 TINUE TO BE ONE OF THE GREAT BERRIES OF 

 RECENT INTRODUCTION. 



In the south and central berry areas the Blakemore 

 has proved to be one of the finest of all Early shipping 

 berries. A cross between Premier and Missionary origi- 

 nated and introduced by the U. S. Department of Agri- 

 culture. Possibly no new variety has become so widely 

 grown in so few years since introduction and proven so 

 satisfactory as a commercial berry. The old type orig- 

 inally released showed a tendency to sport into inferior 

 yellow foliaged strains. It is a very free plant maker 

 and responds quickly to good treatment. It is an abund- 

 ant bearer, the fruit averages large and retains its 

 briglit attractive red color even after being picked sev- 

 eral days. Quality is superior to Missionary and Klon- 

 dyke but not equal to Premier. It will ripen a few days 

 earlier than Premier. The foliage is healthy and vig- 

 orous. The plants hold up well during a drought. The 

 berries are firm and unexcelled as a long distance ship- 

 ping berry and preferred by all Strawberry processing 

 companies. 



If your soil is only moderate in fertility PLANT 

 BLAKEMORE and you are assured of a good set of 

 plants for picking. Whether your soil is sandy or clay 

 you can depend on Blakemore producing better beds 

 and producing fruit where many other varieties will 

 fail you. 



DORSETT 



THE BERRY SUPREME 



Proving an Ideal Berry, Combining Vigorousness 

 Productiveness and Quality. 



Released for introduction by the U. S. Department of 

 Agriculture spring of 1933. The Dorset surely makes a 

 worthy companion for the Fairfax as each of them seem 

 to have their advantages. The foliage of Dorset is not as 

 vigorous as Fairfax but equally as resistant to diseases. 

 The foliage and fruiting stems are more erect than 

 Premier and it is a free pant maker. The fruit is usu- 

 ally conic in shape. The color is bright red similar to 



Blakemore. The berries will average much larger than 

 Blakemore although not (luite so large as Fairfax. The 

 flavor of Dorset is not equal to Fairfax but superior to 

 other early berries. 



FAiRMORE 



A Fairfa'x-Blakemore Cross Produces A Great 

 Early Berry 



Large Size — Good Quality — Firmness and Parentage 

 Recommends Fairmore for Extensive Trial by Berry 

 Growers of the Central and Southern Areas. 



The Fairmore is a cross between Fairfax and Blake- 

 more, and both of these being Premier crosses we find 

 much of the heavy producing habits and fine quality of 

 the Premier predominating in the Fairmore. Tests so 

 far reveal it will produce heavier per plant than the 

 Blakemore and Missionary. The berries are large, very 

 firm, and have brought a premium on the N. C. markets 

 so far. The berries ripen early, about with Blakemore. 

 When introduced it was not recommended for berry dis- 

 tricts north of Norfolk, Va., but tests have proven it 

 can be grown much farther North, and having so much 

 Premier parentage we recommend it to be tried thor- 

 oughly in Southern Ohio, Penna., and New .Jersey berry 

 sections. 



FAIRFAX 



They Are Truly Magnificent — Examples of Pro- 

 ductiveness and Wonderful Quality 



Released for introduction by the U. S. Department of 

 Agriculture spring of 1933. It has proved all that has 

 been claimed for it and no grower of strawberries can 

 afford to be without them. The foliage and fruit stems 

 extend well above the ground which tends to give clean 

 fruit and make the fruit more uniform. The Fairfax 

 ripens about the same time as Premier, and its fruiting 

 season extends over a long period. The quality of the 

 Fairfax is equal to the best of our older varieties. The 

 berries are large to very large, of a bright red color at 

 picking time. Like the Bellmar it turns dark after be- 

 ing picked for several days but retains its flavor and 

 firmness. 



Indications Point ko An Extreme Plant Shortage 



The general plant shortage during the spring of 1944 is likely to repeat again this season. 



At no time in the past 15 years can we remember when adverse weather conditions, labor short- 

 age and other factors have combined to give such short crop of strawberry plants in our section. Plant 

 growers from other producing sections report similar conditions in their territories. 



Nursery plantings have been far below normal for the past two years and the plantings by farm- 

 er-growers are at the lowest ebb we can remember. This adds up to a very serious plant shortage 

 everywhere. 



THIS PLANT SHORTAGE WILL MEAN A GREAT FRUIT SHORTAGE FROM AVHICH 

 AVILL TAKE MANY YEARS TO BRING BACK TO NORMAL PRODUCTION. 



During the 1944 season, fruit growers in many sections cleared from $1000.00 to $1500.00 per acre 

 on their crops, and indications are now that high prices for fruit may be expected for several years to 

 come. 



To meet this fruit shortage and protect possible profits, we urge growers everywhere to take 

 the best of care of all existing fruiting beds and where plants and labor are available, to increase new 

 plantings now. 



We could not begin to supply the demand for plants during 1944 season, nor do we know of any 

 other nursery which had sufficient plants to take care of their orders. 



THEREFORE, IN VIEW OF EXISTING CONDITIONS, WE RECOMMEND THAT ORDERS 

 FOR STRAWBERRY PLANTS BE PLACED EARLY. 



WE WILL TRY TO SERVE YOU TO THE BEST OF OUR ABILITY. 



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