A LOOK INTO THE FUTURE OF FRUIT GROWING 
SCIENCE—QUICK FREEZING—DEHYDRATION AND OTHER FORMS OF PROCESSED FRUITS 
PROMISE A NEW ERA FOR THE FRUIT PRODUCER 
Every fruit grower has cause to remember the conditions which existed in the fruit industry for 
ten years preceding the declaration of war against the Axis. 
Surely the lean years when prices were at the bottom and fruit growing without profit will not be 
forgotten, it is not of the past however, but of the future we wish to think in terms w hich will allow 
the grower a market for his product and a profit for his labor. 
War has stepped up the production of every commodity both for the armed forces and civilian use, 
it has also caused the manufacturer, scientist, dietitician and food processor to find new means whereby 
raw materials may be preserved and held for future use. 
The great strides made in quick freezing, dehydration, juice concentration and extraction of active 
principles from fruits has opened a new world for the fruit grower and given him a new outlet for sur- 
pluses at a profit which in the past were a total loss. 
SOME FIGURES ON WHERE OUR APPLES WILL GO IN 1943 
When we read of the huge quantities of food required for the use of our armed forces and the great 
demand for food to the war stricken nations, which we will be called upon to supply in the next five to 
ten years, we wonder if it can be done, yet thanks to science for finding uses for what was once wasted 
we realize the problems will be solved. 
Certainly the apple grower of the future has cause to rejoice when we look at the figures on con- 
sumption at the present time and learn that in 1943 a total of 46,000,000 bushels out of our 93,000,000 
bushel apple crop will be processed. Government requirements for evaporated apples calls for 30,000 
tons or another 11,000,000 bushels of fruit, add to this 10,000,000 bushels more for fresh use and see what 
you have left for apple juice; vinegar will demand another 11,000,000 bushels and apple butter will need 
1,000,000 bushels not to mention the 20,000 lbs. of apple honey desired by various enterprises. Out of 
the balance our civilian fresh fruit markets must be served. It has been noted often by all agencies 
that apples are the favorite fruit and figures confirm this finding. 
ORCHARD TREE PLANTING AND BEARING TREES AT LOW LEVEL 
Investigating further we find the apple tree population has continued to decline during the past 15 
years while the production of fruit has shown an upward curve in ration for bearing age trees. In face 
of declining tree population it is impossible for the production curve to keep upward for any definite 
period unless planting is resumed at an early time. 
With the thought of declining production on one hand and the increased consumption on the other, 
the fruit grower must prepare now to protect. his production and income in 1955-60. 
War has brought many changes in the American diet and taught our people many new ways to pre- 
serve health through eating all type fruits and vegetables, which they will not wish to forego in peace 
time and certainly the canner and processor is not going to allow the consumer to forget what he has 
learned. 
FRUIT GROWERS MUST PLANT NOW TO MEET FUTURE CONSUMER DEMAND 
It is very necessary that the fruit grower start now to plant only such varieties of fruits which will 
not only lend themselves to the fresh fruit market, but will be adapted for processing in all its phases, 
thus he will be able to protect his crop and profit from losses by having a market outlet for surplus to 
the processor. 
To the improvements in quick freeze, dehydration, extraction of necessary principles from fruit we 
add new types of packages desigred to keep in perfect condition until consumed every type of food. 
Thus we see the housewife of the future depending on the orchardist, vegetable grower, the live stock 
and dairyman to bring to his table the finest food produced regardless of season. 
SOME SUGGESTIONS ON APPLE VARIETIES CONSIDERED SUITABLE FOR PROCESSING 
In consideration of the above observations it might be well to list such varieties of apples as we 
believe will meet the future demands of the apple grower out of the present commercial varieties, set- 
ting them down in order as to commercial value: Delicious, Stayman, McIntosh, Grimes Golden, Rome 
Beauty, Jonathan, York Imperial, Winesap, Baldwin, R. I. Greening and Northern Spy. We do not at- 
tempt to list the many sports and crosses of the above varieties which for most part have some of the 
characteristics of their parents and thus determine their value as against one or the other. 
From the laboratory and the processor must come the valuation of a variety in the production of 
a specific product. 
As to other types of fruit including peaches, pears, plums, ete., the future due EG scientific research 
will also show new trends to absorb seasonal surpluses. 
IMPORTANT FACTS 
To the future aspects of the fruit idustry we can add the following facts, which the grower should 
give due consideration: First—Determine your market outlet for the type fruit you will grow and the 
opportunity for disposal of any surplus. Second—Be sure your location and soil will support the type 
fruit you wish to grow without excessive production cost. Third—Buy the best nursery stock available. 
Cheap nursery stock is an expensive commodity even if given you for nothing. Select your nursery- 
man with the same care you do your banker or doctor. 
Bountiful Ridge Nurseries will be glad to advise you. 
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