Facts tor the 



Fruit Grower! 



NEW WORLD MARKETS— SCIENTIFIC RESEARCH— RAPID TRANSPOR- 

 TATION—GROWER OPERATED MARKET BUREAUS AND OTHER 

 IMPROVED CONDITIONS WILL OPEN A NEW ERA FOR 

 THE FRUIT GROWER. 



A study of data compiled in tlie table below by the Bureau of Agricultural Economics, U. S. ' Department of 

 Agriculture, Washington, D. C, reveals surprising angles on fruit consumption in the U. S. We give the figures 

 herewith, believing that it is desirable for the fruit grower to have a better understanding of the type and amount 

 of fruit consumed per capita in the United States, if fruit production and marketing programs are to be properly 

 planned for the future. 



Per Capita Consumption of Increase or 



Fruits and Vegetables decrease of 



in the United States 4-yr. average 4-yr. average 1037-40 over 



1909-1912 . 1937-1940 1909-1912 



FRUIT lbs lbs. lbs. 



Fresh Fruit 147.9 154.5 -f 6.6 



Canned Fruit 3.4 15.6 +12.2 



Canned Fruit Juices .3 7.1 +6.8 



Dried Fruit 3.9 5.6 +1.7 



Frozen Fruit .9 + .9 



This table shows that fruit consumption in the United States has made a gradual increase. This increase 

 looks small, yet when we stop to consider the increase in population which amounts to about a million a year at 

 the present birthrate, it means many millions of pounds of all types of fruit and will be increasing from year to 

 year. To the fruit grower, these figures should be very significant not only for the present but for the future as 

 well. NOTE THE GREAT UPRISE IN THE CONSU3IPTION OF CANNED FRUITS AND JUICES. C03IMER- 

 CIAIi CANNERS AND PROCESSORS HAVE INCREASED THEIR PRODUCTION ON ALU CLASSES OF PRO- 

 CESSED FRUITS MANY FOLD. 



THE DESIRABILITY OF COMBINING TREE FRUIT AND SMALL FRUIT 

 PRODUCTION TO MEET NEW MARKET OUTLETS. 



Further study of the table will show the grower of apples and peaches in certain territories the desirability of 

 diversifying his fruit growing to include other tree fruits or small fruits which he might grow profitably in his 

 territory. In growing small fruits, due consideration should be given at all times to the harvesting period and the 

 availability of lal)or in conjunction with the varieties of apples and i eaclies being grown. By careful planning 

 and proper attention to all factors in production of small fruits, the grower will not only stabilize the income from 

 his farm but increase the efficient use of available labor and equipment. 



We are led to believe the Postwar Period will see a trememdous change in the fruit industry and many new 

 practices will be brought into effect, among which are quicker movement to world markets via airplanes with rapid 

 rail and truck movements overnight to most markets, improved types of packages whereby tlie fruits will keep 

 better in transit; greater outlet for surplus by way of quick freeze, dehydration and canning, new super markets, 

 plus world "wide distribution through specialized marketing bureaus, which for the main part will be grower 

 owned and operated. A3IERICA TODAY IS THE ONLY COUNTRY IN THE WORLD WHICH HAS AN ESTAB- 

 LISHED GOING FRUIT INDUSTRY AND FOR A GREAT MANY YEARS TO COME, THE BALANCE OF THE 

 WORLD WILL LOOK TO US TO SUPPLY ALL TYPES OF FRUITS and certainly if the table given above is 

 an indication of the consumption of fruit in the United States, it is a good barometer to go by when considering 

 future world markets. 



The U. S. Department of Agriculture, State Horticultural Departments, Private Research Men, Fruit Growers 

 and Nurserymen are all keenly alive to the changing trend in fruit growing and are lending every effort to the 

 production of better varieties to cover not only the fresh fruit market but varieties for canning and processing 

 which are adaptable to every section of the Country in every type of fruit. The up-to-date Nurseryman is par- 

 ticularly interested in the future outlook because it falls on him to produce the trees which are to be planted, 

 if the fruit industry is to be continued to suplpy varieties which can and will allow the fruit growers to profit- 

 ably operate his orchard. The Research Department at Bountiful Ridge Nurseries will be glad to give you the 

 benefit of our years of exijerience in the Nursery and Orchard industry and are at your service at any time re- 

 garding problems of fruit growing. THE WISE FRUIT GROWER WILL PREPARE NOW TO MEET THE 

 CHANGE IN CONDITIONS AHEAD. 



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