STRAWBERRIES 



An Early Profit-Maker For Every Farm 



YEAR AFTER YEAR STR.4^VBERRIES HAVE PROVEN ONE OF THE GROWERS' MOST 



DEPENDABLE SOURCES OF INCOME. THEY REPRESENT A LOW INVESTMENT COST 



AND ARE KNOWN AS THE FARMERS' GREATEST EARLY MONEY CROP. 



"THERE SHOULD BE A STRAWBERRY FIELD ON EVERY FARM. " 



THE STORY OF THE 1951 

 STRAWBERRY SEASON. 



"^'hile many strawberry growers in all sections enjoyed 

 good prices, j-et in the final analysis they ran generally 

 low. Due in our opinion to xery poor weather conditions in 

 most locations. 



Cold wet weather produced poor quality fruit at corres- 

 ponding low prices. 



Thru the season where good clean berries were harvested 

 the market absorbed them at good prices, however there 

 was just not enough good fruit to offset the bad and the en- 

 tire price structure suffered. All in all we can charge 1951 

 as a very poor year for the grower, but it should not dis- 

 courage. 



^Ye look forward with confidence to a good season in 

 1952 because of the following reasons. 



1. Employment highest in our history. 



2. People have the money to buy what they desire. 



3. High prices on all meats encourage sale of fruits and 

 berries. 



4. Reduction in strawberry acreage with proportionate 

 decrease in production. 



5. Strawberries are the earliest general favorite for the 

 family'. 



All we need is good springtime weather, quality fruit" 

 packaged right to make a better than average profit from 

 straAvberry growing. Plan to keep your level of production 

 at or near what it has been in past years and you Avon't go 

 wrong. 



OUR PLANT SUPPLY FOR 

 SPRING 1952 



As this written in late July prospects look good for an 

 adequate supply of all plant varieties, but many things can 

 happen to bring a drastic change in the production of many 

 hard to grow varieties. 



We feel hoAvever that due to our very favorable field loca- 

 tions and the diversified method of planting employed that 

 a good supply of first class plants may be had. 



Thru many years of observation and testing plants in 

 various soils, we have been able to select land which pro- 

 duces the finest type plant in a given variety. 



Due attention has also been given to selection of planting 

 stock. Only the best disease free plants are used for pro- 

 pogation and these are proved for tAA'o seasons before they 

 are passed to groAA- plants for our customers. 



YOU CAN BE SURE OF THE BEST AVHEX YOU BUY 

 BOUXTIFUE RIDGE GROWN PLANTS 



NO ORDER TO EARGE — NO ORDER TO SMAEE 

 ORDER TODAY. 



.'t.^^fc^ 



Strawberry Culture 



1. Eccation, Soil and Preparation. Adequate soil moisture 

 is essential to groAving good straAvberries : whether the tvpe 

 soil selected holds moisture well. Also take care that "the 

 contour of the land is such that frost pockets will not form 

 late in the spring to freeze out the blossoms. Sites which are 

 not affected by late frosts are considered the best for straw- 

 berry culture. PloAv and prepare the soil the same as for 

 truck crops. Never plant in newly plowed sod land, however, 

 as Avhite grub Avorms are ahvays present in this type of soil 

 and Avill do a lot of damage to the plants after 'being set. 

 The soil should be high in humus for best results. Rve and 

 crimson clover make splendid crops to turn under as a 

 natural humus soil builder. HowcA-er in using these, the 

 land should be ploAved far enough ahead so that cover crops 

 has time enough to decay before the plants are set. 



2. Tune To Plant. In the southern states from November 

 to April is considered the best time for planting. March and 

 April in the central states, and for the northern states. April 

 and May the best time. We cannot too strongly urge earlv 

 planting. Set the plants just as soon as the ground is Avork- 

 able in the spring. Should a cold snap folloAv. it will not 

 damage the plants if they are properly set, and by setting 

 early the plants will groAv better and be more prod'uctive in 

 CA-erj* way. 



3. Distance To Plant. We recommend that strawberrv 

 plants be planted in rows 314 - 4 feet apart, spacing the 

 plants 15 - 30 inches apart in the row. depending on the 

 variety. EA-erbearing varieties should be planted 12 - 16 

 inches apart. For planting in roAvs Si., feet apart and 18 

 inches apart in the roAvs. it requires 8.OOO" plants per acre and 

 in roAvs 4 feet apart and 18 inches apart in the row it re- 

 quires 7,250 plants per acre. 



4. Care of Plants on Arrival. Set plants immediately on 

 arrival, if possible. HoAvever, if it is not convenient to do so. 

 the plants should be removed from the package and dipped 

 in Avater to alloAv roots to plump up before setting. If the 

 plants become dried out in transit, they should be placed in 

 Avater up to the crowns for at least 3 hours. When this is 

 done the plants should be set as soon as possible after being 

 taken from the Avater. but in no case should the tops of the 

 plants be Avet Avhen being set if the sun is shining, because 

 \ery often the tops Avill scald and damage the plants ma- 

 terially. If you are not able to plant immediately after the 

 plants are watered, place the plants where they aa-III be kept 

 cool and cover the plants with moss : or dig a V shaped 

 trench, open the bundles, distribute the plants evenly in the 

 trench, and cover them even with the surface of the ground 

 and firm the soil. In this manner thej' can be held until such 

 lime as you are able to plant. 



Picture taken August 1st. Good beds noAV and 3 months 

 to grrow. 



NOTICE 



In order to facilitate the movement of our strawberry 

 plant orders. YOU WIEE ALWAYS GET A SEPARATE 

 ORDER ACKNOWEEDG3IENT FOR ANY STRAW- 

 BERRY PEANTS YOU ORDER AND YOUR STRAAV- 

 BERRY PEANTS WIEE BE SHIPPED INDEPEND- 

 ENT OF OTHER STOCK ORDERED IN ALE CASES. 

 We do this because of the perishable nature of straAv- 

 berry plants so do not feel alarmed if you gret one part 

 of your order and not the other at the same time. OUR 

 STRAWBERRY PEANTS WILE BE SHIPPED WHEN 

 DIGGING CONDITIONS PERMIT AND ACCORDING 

 TO YOUR DIRECTIONS AS NEAR AS POSSIBLE. SO 

 PLEASE STATE DEFINITELY WHEN YOU WISH 

 YOUR PLANTS SHIPPED WHEN SENDING YOUR 

 ORDER. 



Our Complete Detailed Culture Directions Will Be Sent Upon Request 



\}SiSXiM^iSi^i>^\SS^iS&Si^\iM\iSi^^ 



OUR GUARANTEE AND PLEDGE 



We guarantee the trees and plants we ship to be as represented and invoiced for in grade and quality 

 and if upon arrival you do not find them to be as we state they are, return them to us securely packed and 

 in good condition WITHIN FIVE DAYS AFTER ARRIVAL and we will promptly replace or refund CA-ery 

 dollar you have paid for them. Adequate State and Federal inspection certificates are sent with every ship- 

 ment guaranteeing protection from injurious diseases. We cannot, under all circumstances guarantee our trees 

 and plants to grow, because continued growth depends largely on soil and weather conditions at planting time 

 as well as planting and care of trees and plants, and we have no control over these conditions. After ten days 

 it is mutually understood that the Nursery stock shipped to you is satisfactory and claims, if any. must be made 

 Avithin ten days after arrival. We reserve the right to adjust claims for replacement of stock made after this ten 

 day period in accordance with established policies of our firm and trade practices of the Nursery Industry^ 



ir\i\ir\iir\t\ir\i\ir\i\ir\t\ir\i\ir\ihr\i\ir\i\\r\thr\i\fr^^ 



38 



