STRAWBERRIES 



An Early Profit-Maker For Every Farm 



YEAR AFTER YEAR STRAWBERRIES HAVE PROVEN ONE OF THE GROWERS' MOST 



DEPENDABLE SOURCES OF INCOME. THEY REPRESENT A LOW INVESTMENT COST 



AND ARE KNOWN AS THE FARMERS' GREATEST EARLY MONEY CROP. 



"THERE SHOULD BE A STRAWBERRY FIELD ON EVERY FARM." 



STRAWBERRIES BRING HIGHEST PRICE IN 



RECENT YEARS DURING 1953 



Strawberries may be an expensive crop to grow but 

 STRAWBERRIES PAY TOO. This was demonstrated dur- 

 ing the fruiting season 1953 in all parts of the country and 

 many farmers found this out too late to do any planting last 

 year and many could not plant because the plants were not 

 available from the Nurseries so it looks like Mr. STRAW- 

 BERRY will command a high rank for several years yet as 

 one of the high income fruits to grow. Our prediction of 

 last year on crop and prices really came true. Yes they are 

 some trouble to grow but anything that is worth while is 

 some trouble and with the new methods of producing ber- 

 ries, including the various recommended grass and weed kill- 

 ers, better days are ahead for the grower. If you are a fruit 

 or truck farmer you cannot afford not to have Strawberries 

 for your customers and if you have a garden it is just not 

 right to be without Strawberries. PLAN AND PLANT 

 STRAWBERRIES SPRING 1"954. 



GENERAL PLANT SUPPLY FOR 1954 



Plantings were extremely short for spring 1953 and while 

 soil and moisture conditions were very good in most sections 

 during the planting season, getting plants off to a good start, 

 we have experienced two rather prolonged dry and very, 

 very hot periods during July and late August and September- 

 that checked the plants materially and what started out to 

 look like a real fine plant producing summer is not winding 

 up so good after all and many, many fields are going to be 

 a disappointment to Nursery growers of plants. These dry 

 and hot conditions cover very wide areas and will again re- 

 flect into the supply of planting stock for Spring 1954. WE 

 WILL HAVE MORE PLANTS THIS YEAR BECAUSE OUR 

 PLANTINGS WERE HEAVIER AND MOSTLY ON NEW 

 LAND AND WE HAVE SOME WONDERFUL BEDS OF 

 PLANTS BUT NOT A NORMAL CROP OF PLANTS BY A 

 LOT AND AS WE LOOK AT FIELDS IN OUR SECTION 

 OF OTHER GROWERS. WE HAVE REASON TO BE 

 THANKFUL FOR THE SUPPLY OF PLANTS WE HAVE. 

 These are facts that should lead you to make your planting 

 plans early and secure your plants or it may mean disap- 

 pointment 'by not being able to get them from any source 

 for 1954. 



YOU CAN BE SURE OF THE BEST WHEN YOU BUY 



BOUNTIFUL RIDGE GROWN PLANTS 



NO ORDER TOO EARGE — NO ORDER TOO SMALL 



ORDER TODAY. 







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Picture taken August. Note the good plant beds now with 

 over 20 months to grow. Yes they will be nice planting 

 stock. 



Strawberry Culture 



1. Location, Soil and Preparation. Adequate soil moisture 

 is essential to growing good strawberries ; whether the type 

 soil selected holds moisture well. Also take care that the 

 contour of the laud is such that frost pockets will not form 

 late in the spring to freeze out the blossoms. Sites which are 

 not affected by late frosts are considered the best for straws- 

 berry culture. Plow and prepare the soil the same as for 

 truck crops. Never plant in newly plowed sod land, however, 

 as white grub worms are always present in this type of soil 

 and will do a lot of damage to the plants after being set. 

 The soil should be high in humus for best results. Rye and 

 crimson clover make splendid crops to turn under as a natur- 

 al humus soil builder. However in using these, the land 

 should be plowed far enough ahead so that cover crops have 

 time enough to decay before the plants are set. 



2. Time To Plant. In the Southern states from November 

 to April is considered the best time for planting. March and 

 April in the central states, and for the northern states, April 

 and May the best time. We cannot too strongly urge early 

 planting. Set the plants just as soon as the ground is work- 

 able in the spring. Should a cold snap follow, it will not 

 damage_the plants if they are properly set, and by setting 

 early tlTe plants will grow better and be more productive in 

 every way. 



3. Distance To Plant. We recommend that strawberry 

 plants be planted in rows 3% - 4 feet apart, spacing the 

 plants 15 - 30 inches apart in the row, depending on the 

 variety. Everbearing varieties should be planted 12 - 16 

 inches apart. For planting in rows SVo feet apart and 18 

 inches apart in the rows, it requires 8,000" plants per acre and 

 in rows 4 feet apart and 18 inches apart in the row it re- 

 quires 7,250 plants per acre. 



4. Care of Plants on Arrival. Set plants immediately on 

 arrival, if possible. However, if it is not convenient to do so, 

 the plants should be removed from the package and dipped 

 in water to allow roots to plump up before setting. If the 

 plants become dried out in transit, they should be placed in 

 water up to the crowns for at least 3 hours. When this is 

 done the plants should be set as soon as possible after being 

 taken from the water, but in no case should the tops of the 

 plants be wet when being set if the sun is shining, because 

 very often the tops will scald and damage the plants ma- 

 terially. If you are not able to plant immediately after the 

 plants are watered, place the plants where they will be kept 

 cool and cover the plants with moss ; or dig a V shaped 

 trench, open the bundles, distribute the plants evenly in the 

 trench, and cover them even with the surface of the ground 

 and firm the soil. In this manner they can be held until 

 such time as you are able to plant. 



NOTICE 



In order to facilitate the movement of our strawberry 

 plant orders, YOU WILL ALWAYS GET A SEPARATE 

 ORDER ACKNOWLEDGEMENT FOR ANY STRAW- 

 BERRY PLANTS YOU ORDER AND YOUR STRAW- 

 BERRY PLANTS WILL BE SHIPPED INDEPEND- 

 ENT OF OTHER STOCK ORDERED IN ALL CASES. 

 AVe do this because of the perishable nature of straw- 

 berry plants so do not feel alarmed if you get one part 

 of your order and not the other at the same time. OUR 

 STRAWBERRY PLANTS WILL BE SHIPPED WHEN 

 DIGGING CONDITIONS PERMIT AND ACCORDING 

 TO YOUR DIRECTIONS AS NEAR AS POSSIBLE. SO 

 PLEASE STATE DEFINITELY WHEN YOU WISH 

 YOUR PLANTS SHIPPED WHEN SENDING YOUR 

 ORDER. 



Our Complete Detailed Culture Directions Will Be Sent Upon Request 



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OUR GUARANTEE AND PLEDGE 



We guarantee the trees and plants we ship to be as represented and invoiced for in grade and quality 

 and if upon arrival you do not find them to be as we state thev are. return them to us securely packed and 

 in good condition WITHIN FIVE DAYS AFTER ARRIVAL and we will promptly replace or refund every 

 dollar you have paid for them. Adequate State and Federal inspection certificates are sent with every ship- 

 ment guaranteeing protection from injurious diseases. We cannot, under all circumstances guarantee our trees 

 and plants to grow, because continued growth depends largely on soil and weather conditions at planting time 

 as well as planting and care of trees and plants, and we have no control over these conditions. After ten days 

 it is mutually understood that the Nursery stock shipped to you is satisfactory and claims, if any. must be made 

 within ten days after arrival. We reserve the right to adjiist claims for replacement of stock made after this ten 

 day period in accordance with established policies of our firm and trade practices of the Nursery IndustrJ^ 



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40 



