﻿We 
  Personally 
  Supervise 
  

   Every 
  Department 
  of 
  

   Our 
  Nursery 
  

  

  Our 
  Long 
  Experience 
  in 
  

   The 
  Nursery 
  Means 
  Quality 
  

   Stock 
  to 
  You 
  

  

  EDGAR 
  H. 
  KEMP 
  

   Assistant 
  Manager 
  

  

  GEO. 
  W. 
  KEMP 
  

   General 
  Manager 
  

  

  HOMER 
  S. 
  KEMP 
  

   Assistant 
  Manager 
  

  

  Is 
  This 
  Wasted 
  Time 
  and 
  Space! 
  

  

  We 
  have 
  often 
  been 
  asked 
  by 
  our 
  competitors 
  and 
  

   some 
  others 
  why 
  we 
  devoted 
  this 
  entire 
  page 
  as 
  we 
  do 
  

   each 
  year 
  with 
  no 
  possible 
  return 
  in 
  cash 
  value. 
  Our 
  

   reply 
  invariably 
  has 
  been, 
  "We 
  consider 
  this 
  space 
  one 
  

   place 
  where 
  each 
  year 
  wo 
  can 
  give 
  to 
  our 
  many 
  friends 
  

   and 
  prospective 
  customers 
  a 
  personal 
  message 
  that 
  

   cannot 
  be 
  given 
  any 
  other 
  place 
  in 
  our 
  catalogue 
  and 
  

   we 
  hope 
  the 
  day 
  never 
  comes 
  when 
  business 
  practices 
  

   will 
  become 
  so 
  hard 
  boiled 
  and 
  dollar 
  grabbing 
  that 
  

   we 
  cannot 
  take 
  up 
  space 
  for 
  a 
  friendly 
  greeting 
  each 
  

   year 
  to 
  our 
  friends 
  and 
  customers 
  throughout 
  the 
  

   United 
  States 
  and 
  other 
  countries 
  who 
  have 
  stood 
  by 
  

   us 
  loyally, 
  placing 
  their 
  orders 
  with 
  us 
  each 
  year 
  for 
  

   their 
  planting 
  needs." 
  This 
  is 
  plainly 
  put, 
  but 
  it 
  is 
  

   exactly 
  how 
  we 
  feel 
  here 
  at 
  Bountiful 
  Ridge, 
  It 
  is 
  our 
  

   purpose 
  at 
  Bountiful 
  Ridge 
  to 
  incorporate 
  into 
  every 
  

   branch 
  and 
  phase 
  of 
  operation 
  a 
  personal 
  touch 
  and 
  

   feeling 
  that 
  will 
  create 
  better 
  understanding 
  among 
  our 
  

   customers, 
  our 
  employees, 
  and 
  ourselves. 
  If 
  we 
  can 
  

   accomplish 
  this, 
  then 
  we 
  know 
  we 
  are 
  in 
  a 
  position 
  to 
  

   offer 
  service 
  and 
  satisfaction 
  to 
  a 
  maximum 
  degree 
  to 
  

   everyone. 
  

  

  We 
  are 
  growing 
  many 
  millions 
  of 
  trees 
  and 
  plants 
  

   each 
  year 
  but 
  our 
  production 
  organization 
  is 
  not 
  so 
  

   large 
  that 
  we 
  cannot 
  know 
  and 
  give 
  to 
  each 
  of 
  our 
  

   employees 
  a 
  friendly 
  greeting 
  when 
  we 
  meet 
  them. 
  

   Many 
  of 
  these 
  men 
  have 
  been 
  working 
  with 
  us 
  at 
  

   Bountiful 
  Ridge 
  for 
  over 
  10 
  years. 
  These 
  men 
  have 
  

   been 
  taught 
  the 
  vital 
  importance 
  of 
  treating 
  each 
  task 
  

   they 
  are 
  assigned 
  with 
  care 
  and 
  thoroughness. 
  (Our 
  

   daily 
  time 
  sheets 
  show 
  where 
  they 
  work 
  in 
  our 
  fields 
  

   from 
  day 
  to 
  day 
  and 
  these 
  sheets 
  are 
  kept 
  for 
  refer- 
  

   ences.) 
  Our 
  most 
  trusted 
  employees 
  are 
  assigned 
  to 
  

   digging 
  and 
  grading 
  stock 
  and 
  filling 
  orders. 
  Every 
  

   man 
  who 
  packs 
  an 
  order 
  is 
  required 
  to 
  sign 
  his 
  name 
  

   on 
  packing 
  house 
  copy 
  of 
  the 
  order 
  and 
  the 
  man 
  who 
  

   packs 
  the 
  order 
  must 
  sign 
  this 
  same 
  copy, 
  filling 
  in 
  the 
  

   date 
  it 
  is 
  filled 
  and 
  packed, 
  and 
  this 
  copy 
  of 
  your 
  ord- 
  

   er 
  with 
  all 
  necessary 
  changes 
  in 
  grades 
  and 
  possible 
  

   omissions 
  on 
  the 
  order 
  is 
  filed 
  for 
  future 
  reference. 
  

   These 
  records 
  are 
  kept 
  for 
  many 
  years 
  unless 
  unavoid- 
  

   ably 
  destroyed, 
  and 
  we 
  can 
  refer 
  back 
  10 
  or 
  12 
  years 
  

   and 
  tell 
  you 
  just 
  how 
  your 
  order 
  was 
  handled. 
  All 
  

   this 
  is 
  done 
  to 
  give 
  you 
  efficient 
  and 
  satisfactory 
  ser- 
  

   vice 
  and 
  eliminate 
  mistakes 
  as 
  far 
  as 
  it 
  is 
  humanly 
  

   possible 
  : 
  and 
  when 
  mistakes 
  are 
  made, 
  we 
  want 
  to 
  

   know 
  why 
  they 
  are 
  made 
  and 
  who 
  made 
  them 
  and 
  see 
  

   that 
  they 
  are 
  not 
  made 
  again. 
  

  

  It 
  is 
  with 
  pride 
  that 
  we 
  note 
  orders 
  coming 
  to 
  us 
  

   each 
  year 
  from 
  our 
  old 
  customers, 
  many 
  of 
  whom 
  have 
  

   planted 
  trees 
  grown 
  by 
  us 
  10, 
  or 
  20, 
  or 
  even 
  30 
  years 
  

   ago. 
  Their 
  letters 
  spur 
  us 
  on 
  to 
  greater 
  effort 
  to 
  pro- 
  

   duce 
  better 
  stock 
  and 
  give 
  better 
  service 
  each 
  succeed- 
  

   ing 
  year. 
  We 
  know 
  we 
  cannot 
  please 
  everyone. 
  This 
  

   cannot 
  be 
  done 
  by 
  anyone, 
  but 
  we 
  are 
  certainly 
  going 
  

  

  to 
  try 
  to 
  please 
  you; 
  and 
  if 
  a 
  misunderstanding 
  does 
  

   arise 
  between 
  you 
  and 
  the 
  Bountiful 
  Ridge 
  Nurseries, 
  

   don't 
  nurse 
  your 
  grievance. 
  It 
  cannot 
  be 
  corrected 
  that 
  

   way. 
  There 
  is 
  a 
  common 
  meeting 
  ground 
  in 
  all 
  mis- 
  

   understandings. 
  Usually 
  it 
  is 
  adjusted 
  very 
  easily 
  if 
  

   we 
  know 
  about 
  it 
  and 
  that 
  is 
  what 
  we 
  want 
  to 
  do. 
  

  

  We 
  are 
  trying 
  to 
  do 
  everything 
  we 
  can 
  here 
  at 
  Boun- 
  

   tiful 
  Ridge 
  to 
  take 
  THE 
  CHANCE 
  OUT 
  OF 
  PLANT- 
  

   ING 
  NURSERY 
  STOCK, 
  but 
  all 
  nursery 
  stock 
  is 
  of 
  a 
  

   perishable 
  nature 
  and 
  is 
  affected 
  so 
  vitally 
  by 
  so 
  many 
  

   different 
  elements 
  that 
  it 
  is 
  sometimes 
  hard 
  to 
  account 
  

   for 
  the 
  behavior 
  of 
  trees 
  and 
  plants 
  ; 
  and 
  to 
  have 
  good 
  

   success 
  requires 
  the 
  cooperation 
  of 
  all 
  parties 
  concern- 
  

   ed 
  and 
  placing 
  the 
  blame 
  where 
  it 
  belongs 
  and 
  then 
  

   cooperating 
  to 
  correct 
  the 
  trouble 
  so 
  it 
  will 
  not 
  happen 
  

   again. 
  We 
  are 
  putting 
  at 
  your 
  disposal 
  all 
  the 
  ex- 
  

   perience 
  we 
  have 
  gained 
  from 
  growing 
  and 
  handling 
  

   plants 
  for 
  over 
  80 
  years. 
  We 
  are 
  adding 
  to 
  our 
  pro- 
  

   duction 
  equipment 
  the 
  most 
  modern 
  practical 
  ma- 
  

   chines 
  available. 
  We 
  are 
  adding 
  technical 
  equipment 
  

   to 
  our 
  fact-finding 
  department 
  so 
  as 
  to 
  be 
  able 
  to 
  al- 
  

   ways 
  give 
  you 
  authentic 
  information 
  about 
  varieties, 
  

   their 
  behavior, 
  and 
  identifying 
  characteristics. 
  Our 
  

   cultural 
  directions 
  now 
  available 
  on 
  most 
  all 
  fruits 
  and 
  

   berries 
  and 
  our 
  spray 
  recommendations 
  and 
  production 
  

   practices 
  are 
  the 
  results 
  of 
  scientific 
  findings 
  and 
  we 
  

   are 
  confident 
  they 
  will 
  tend 
  toward 
  better 
  success 
  with 
  

   your 
  plantings. 
  

  

  No 
  one 
  can 
  ever 
  learn 
  all 
  there 
  is 
  to 
  be 
  known 
  about 
  

   living 
  trees 
  and 
  plants; 
  and 
  with 
  increased 
  problems 
  

   arising 
  from 
  new 
  insect 
  pests 
  and 
  diseases, 
  every 
  plant- 
  

   er 
  should 
  more 
  and 
  more 
  carefully 
  select 
  the 
  nursery 
  

   from 
  whom 
  they 
  will 
  buy 
  their 
  trees 
  and 
  plants 
  and 
  

   know 
  that 
  that 
  nursery 
  is 
  on 
  the 
  job. 
  It 
  1 
  is 
  vital 
  for 
  

   the 
  protection 
  of 
  your 
  new 
  plantings 
  and 
  your 
  older 
  

   plantings 
  because 
  infected 
  stock 
  or 
  stock 
  purchased 
  

   from 
  an 
  affected 
  area 
  without 
  rigid 
  inspection 
  by 
  com- 
  

   petent 
  authorities 
  can 
  jeopardize 
  your 
  entire 
  plantings 
  

   and 
  possibly 
  the 
  production 
  of 
  these 
  fruits 
  in 
  your 
  

   whole 
  community. 
  Apparent 
  savings 
  at 
  planting 
  time 
  

   can 
  often 
  lead 
  to 
  stunning 
  losses 
  in 
  a 
  few 
  years. 
  All 
  

   these 
  are 
  definite 
  reasons 
  why 
  there 
  should 
  always 
  be 
  

   closer 
  cooperation 
  between 
  the 
  nurseryman 
  and 
  the 
  

   planter. 
  Treat 
  your 
  nurseryman 
  as 
  you 
  would 
  your 
  

   Family 
  Doctor 
  ; 
  and 
  if 
  your 
  nurseryman 
  is 
  sincere 
  in 
  

   his 
  efforts 
  to 
  serve 
  you 
  to 
  your 
  best 
  interest, 
  he 
  will 
  

   protect 
  you 
  and 
  give 
  you 
  his 
  benefits 
  to 
  be 
  had 
  by 
  

   improved 
  fruits, 
  changing 
  production 
  methods 
  and 
  

   scientific 
  findings. 
  Simply, 
  as 
  producing 
  nurserymen 
  

   through 
  three 
  generations, 
  we 
  present 
  our 
  complete 
  

   catalogue 
  for 
  1941 
  ; 
  and 
  as 
  nurserymen, 
  we 
  rest 
  our 
  

   case 
  in 
  your 
  hands 
  and, 
  after 
  going 
  through 
  our 
  cata- 
  

   log 
  carefully, 
  Ave 
  hope 
  the 
  verdict 
  will 
  be 
  "Your 
  defin- 
  

   ite 
  decisions 
  to 
  purchase 
  all 
  your 
  planting 
  needs 
  from 
  

   Bountiful 
  Ridge 
  this 
  year 
  and 
  the 
  years 
  to 
  come." 
  

  

  