﻿LARGE 
  PLANTERS— 
  NOTE 
  OUR 
  100% 
  RESULTS 
  PLAN 
  ON 
  PAGE 
  32 
  

  

  BIG 
  JOE 
  

  

  OUR 
  MOST 
  POPULAR 
  

   MID-SEASON 
  BERRY 
  

  

  A 
  Beautiful 
  Berry 
  — 
  A 
  Money-Maker 
  

  

  No 
  other 
  mid-season 
  berry 
  has 
  stood 
  the 
  test 
  of 
  varied 
  soil 
  and 
  clim- 
  

   atic 
  conditions 
  to 
  which 
  the 
  Big 
  Joe 
  has 
  been 
  subjected 
  to 
  for 
  the 
  past 
  

   twenty 
  years 
  and 
  come 
  through 
  with 
  the 
  fine 
  record 
  it 
  has 
  for 
  general 
  

   hardiness, 
  productiveness 
  and 
  being 
  a 
  profitable 
  berry 
  to 
  grow. 
  It 
  will 
  

   withstand 
  as 
  much 
  rough 
  treatment 
  as 
  any 
  variety 
  we 
  know 
  and 
  still 
  

   come 
  through. 
  It 
  is 
  a 
  very 
  large, 
  attractive, 
  dark 
  bright 
  red 
  berry 
  that 
  

   will 
  sell 
  on 
  any 
  market. 
  It 
  can 
  always 
  be 
  depended 
  on 
  to 
  make 
  a 
  good 
  

   set 
  of 
  plants 
  and 
  come 
  through 
  with 
  a 
  crop, 
  a 
  combination 
  which 
  makes 
  

   it 
  one 
  of 
  the 
  most 
  popular 
  and 
  profitable 
  berries 
  to 
  grow. 
  

  

  CHESAPEAKE 
  

  

  QUALITY 
  - 
  BEAUTY 
  - 
  PRODUCTIVE 
  

   A 
  THREE 
  POINT 
  WINNER 
  

   Given 
  Good 
  Care 
  No 
  Other 
  Late 
  Berry 
  Will 
  Equal 
  It 
  

  

  It 
  will 
  not 
  stand 
  abuse, 
  seeming 
  to 
  do 
  best 
  in 
  dark, 
  loamy 
  soil 
  and 
  

   heavier 
  soils 
  where 
  there 
  is 
  plenty 
  of 
  moisture. 
  It 
  will 
  thrive 
  on 
  well 
  

   tilled 
  new 
  land. 
  Like 
  the 
  Premier, 
  it 
  is 
  about 
  frost-proof 
  and 
  bears 
  a- 
  

   bundantly, 
  the 
  plants 
  having 
  large, 
  healthy 
  foliage. 
  The 
  berries 
  are 
  

   large 
  and 
  attractive, 
  being 
  superior 
  in 
  quality. 
  The 
  berry 
  is 
  very 
  firm, 
  

   so 
  you 
  can 
  ship 
  it 
  to 
  distant 
  markets. 
  

  

  This 
  variety 
  is 
  the 
  standard 
  of 
  excellence 
  for 
  

   quality. 
  Berries 
  average 
  large 
  in 
  size, 
  being 
  

   somewhat 
  irregular 
  in 
  shape, 
  having 
  an 
  attractive 
  cap, 
  and 
  the 
  berries 
  

   themselves 
  are 
  a 
  bright, 
  glossy 
  red, 
  which 
  makes 
  them 
  very 
  handsome. 
  

   On 
  any 
  market 
  where 
  quality 
  and 
  appearance 
  predominate 
  among 
  the 
  

   buyers 
  the 
  Wm. 
  Belt 
  will 
  prove 
  a 
  good 
  money-maker 
  for 
  the 
  grower. 
  

  

  /""TTT 
  VFR 
  A 
  P 
  ro( 
  iuct 
  of 
  the 
  New 
  York 
  Experiment 
  Station. 
  We 
  

   wlJI«YiiH 
  consider 
  it 
  the 
  best 
  of 
  the 
  late 
  berries 
  which 
  they 
  have 
  

   released. 
  It 
  is 
  a 
  good 
  plant 
  maker 
  ; 
  not 
  so 
  susceptible 
  to 
  leaf 
  spot. 
  

   The 
  berries 
  are 
  very 
  large, 
  bright 
  red 
  color 
  and 
  excellent 
  quality, 
  and 
  

   seemed 
  quite 
  firm 
  here 
  with 
  us 
  in 
  our 
  test 
  block. 
  

  

  WILLIAM 
  BELT 
  

  

  LUPTON 
  

  

  A 
  WORTHY 
  RIVAL 
  

   OF 
  CHESAPEAKE 
  

  

  Bountiful 
  Ridge 
  Grown 
  CAT 
  SKILL, 
  

   plants 
  such 
  as 
  these 
  will 
  bring 
  results. 
  

   They 
  have 
  heavy 
  crowns, 
  long 
  roots 
  

   and 
  are 
  free 
  from 
  Cape 
  Cod 
  Nematode 
  

   which 
  infests 
  so 
  many 
  Catskill 
  plants 
  

   being 
  sold 
  by 
  some 
  sources. 
  We 
  cau- 
  

   tion 
  planters 
  to 
  know 
  where 
  their 
  Cat- 
  

   skill 
  plants 
  are 
  coming 
  from; 
  a 
  small 
  

   saving 
  in 
  price 
  of 
  plants 
  can 
  prove 
  

   very 
  costly. 
  "IT 
  WILL 
  PAY 
  YOU 
  TO 
  

   PLANT 
  BOUNTIFUL 
  RIDGE 
  GROWN 
  

   CATSKILL 
  THIS 
  YEAR," 
  

  

  :iid 
  being 
  a 
  vigorous 
  grow 
  

  

  A 
  fancy 
  late 
  shipping 
  berry 
  similar 
  to 
  Chesapeake 
  in 
  size 
  and 
  appear- 
  

   ances 
  but 
  does 
  not 
  have 
  the 
  quality 
  the 
  Chesapeake 
  has. 
  We 
  recommend 
  

   it 
  where 
  you 
  cannot 
  get 
  satisfactory 
  beds 
  of 
  plants 
  of 
  Chesapeake, 
  be- 
  

   cause 
  the 
  Lupton 
  will 
  do 
  equally 
  well 
  on 
  most 
  soils, 
  making 
  an 
  abundance 
  of 
  plant 
  

   er, 
  and 
  you 
  can 
  always 
  depend 
  on 
  a 
  good 
  crop 
  of 
  Lupton 
  berries. 
  

  

  PPART 
  ^ 
  very 
  late 
  variety 
  recommended 
  to 
  replace 
  Gandy 
  which 
  it 
  resembles 
  very 
  closely 
  in 
  both 
  fruit 
  and 
  

   plant. 
  More 
  dependable 
  for 
  a 
  crop 
  than 
  Gandy. 
  The 
  berries 
  are 
  large, 
  rich 
  red 
  in 
  color. 
  Brisk 
  acid 
  

   in 
  flavor 
  and 
  carry 
  well 
  to 
  markets. 
  Proving 
  a 
  favorite 
  late 
  berry 
  in 
  many 
  of 
  the 
  northern 
  districts. 
  

  

  EVERBEARING 
  STRAWBERRIES 
  

  

  BIG, 
  LUSCIOUS 
  BERRIES 
  THRU 
  LATE 
  SUMMER 
  AND 
  FALL 
  PAY 
  BIG 
  PROFITS 
  

   TO 
  THE 
  COMMERCIAL 
  AND 
  HOME 
  GARDEN 
  GROWER 
  

  

  THE 
  

   GIANT 
  

  

  MASTODON 
  

  

  STILL 
  REIGNS 
  AS 
  KING 
  OF 
  ALL 
  

   EVERBEARING 
  STRAWBERRIES 
  

  

  Harvest 
  a 
  crop 
  three 
  months 
  after 
  planting 
  the 
  plants 
  and 
  continue 
  to 
  pick 
  the 
  berries 
  'till 
  frost 
  comes. 
  A 
  

   few 
  thousand 
  Mastodon 
  plants 
  planted 
  on 
  good 
  soil 
  and 
  cared 
  for 
  means 
  an 
  independent 
  income. 
  They 
  require 
  

   good, 
  fertile 
  soil, 
  and 
  if 
  given 
  this 
  and 
  good 
  cultivation 
  they 
  will 
  delight 
  3*ou 
  with 
  a 
  fine 
  crop 
  of 
  large, 
  beautiful 
  

   luscious 
  berries. 
  Our 
  stock 
  of 
  Mastodon 
  plants 
  are 
  genuine 
  and 
  selected 
  for 
  productiveness. 
  

  

  This 
  variety 
  is 
  supreme 
  among 
  all 
  ever-bearing 
  varieties 
  even 
  as 
  the 
  Premier 
  is 
  supreme 
  among 
  the 
  early 
  

   spring 
  bearing 
  varieties. 
  It 
  outyielded 
  some 
  of 
  our 
  best 
  

   June 
  bearing 
  sorts 
  during 
  their 
  season 
  and 
  continues 
  to 
  

   bear 
  throughout 
  summer 
  and 
  fall 
  berries 
  of 
  amazing 
  

   size 
  and 
  superior 
  quality, 
  being 
  very 
  firm 
  and 
  attract- 
  

   ive. 
  For 
  best 
  results 
  newly 
  set 
  plants 
  should 
  be 
  de- 
  

   budded 
  up 
  to 
  July 
  1st. 
  They 
  will 
  then 
  bear 
  very 
  suc- 
  

   cessfully 
  by 
  hill 
  culture 
  methods 
  as 
  well 
  as 
  matted 
  bed 
  

   row 
  system. 
  Where 
  hill 
  culture 
  is 
  practiced, 
  set 
  the 
  

   plants 
  15 
  inches 
  apart 
  in 
  the 
  row 
  and 
  have 
  rows 
  from 
  

   2 
  to 
  2% 
  feet 
  apart. 
  This 
  produces 
  strong, 
  robust 
  hills 
  

   that 
  produce 
  very 
  heavily. 
  

  

  GEM 
  

  

  A 
  NEW 
  AND 
  

   OUTSTANDING 
  EVERBEARER 
  

  

  The 
  most 
  promising 
  of 
  all 
  everbearing 
  varieties 
  re- 
  

   cently 
  introduced. 
  Coming 
  from 
  the 
  Middle 
  West, 
  it 
  

   has 
  adapted 
  itself 
  to 
  our 
  conditions 
  on 
  the 
  Eastern 
  

   Shore 
  very 
  readily. 
  We 
  find 
  it 
  to 
  be 
  an 
  excellent 
  plant 
  

   maker, 
  very 
  productive. 
  Berries 
  are 
  large 
  and 
  are 
  real 
  

   beauties 
  of 
  excellent 
  quality. 
  This 
  is 
  the 
  Mastodon's 
  

   closest 
  rival. 
  We 
  can 
  recommend 
  it 
  for 
  tral. 
  

  

  Mr. 
  Lawrence 
  is 
  well 
  satisfied 
  with 
  his 
  berry 
  fields 
  

   for 
  1940. 
  All 
  planted 
  with 
  Bountiful 
  Ridere 
  Plants. 
  Mr. 
  

   Lawrence 
  says 
  they 
  are 
  the 
  best 
  after 
  trying 
  them 
  sev- 
  

   eral 
  years. 
  Good 
  plants 
  properly 
  dug 
  and 
  handled 
  is 
  

   a 
  good 
  start, 
  then 
  Mr. 
  Lawrence 
  did 
  his 
  part 
  to 
  pro- 
  

   duce 
  fine 
  fruiting 
  beds 
  for 
  1941 
  berry 
  season. 
  This 
  is 
  

   only 
  one 
  of 
  many 
  fine 
  fields 
  grown 
  from 
  Bountiful 
  

   Ridge 
  Plants 
  in 
  the 
  great 
  berry 
  sections 
  of 
  Columbia 
  

   and 
  Dutchess 
  Counties, 
  N. 
  Y. 
  

  

  36 
  

  

  