﻿FRUIT 
  AND 
  BERRY 
  GROWING 
  TODAY 
  STANDS 
  AS 
  ONE 
  OF 
  THE 
  MOST 
  

   SUBSTANTIAL 
  BRANCHES 
  OF 
  THE 
  AGRICULTURE 
  INDUSTRY 
  

  

  "THE 
  FARM 
  

   IS 
  THE 
  

   ANCHOR 
  

   THAT 
  WILL 
  

  

  HOLD 
  

   THROUGH 
  

   THE 
  STORMS 
  

   THAT 
  

   SWEEP 
  ALL 
  

   ELSE 
  AWAY" 
  

  

  PLAN 
  TO 
  

   PLANT 
  

   DURING 
  

   THE 
  SPRING 
  

   OF 
  1935 
  

  

  GALLIA 
  BEAUTY 
  — 
  RED 
  ROME 
  - 
  

  

  DOES 
  IT 
  PAY? 
  

  

  Large 
  corporations 
  are 
  spending 
  millions 
  each 
  year 
  in 
  their 
  Research 
  Depart- 
  

   ments 
  to 
  find 
  improvements 
  in 
  their 
  products 
  so 
  that 
  they 
  can 
  better 
  serve 
  the 
  Public. 
  

   Few 
  realize 
  the 
  efforts 
  being 
  made 
  in 
  the 
  Horticultural 
  World 
  through 
  scientific 
  cross- 
  

   es 
  and 
  the 
  help 
  of 
  nature 
  to 
  attain 
  the 
  highest 
  degree 
  of 
  perfection 
  in 
  the 
  various 
  spec- 
  

   ies 
  of 
  fruits 
  and 
  ornamentals. 
  

  

  We 
  have 
  tried 
  to 
  obtain 
  every 
  available 
  new 
  fruit 
  which 
  we 
  felt 
  represented 
  a 
  

   marked 
  improvement 
  and 
  would 
  mean 
  added 
  profits 
  to 
  the 
  growers 
  and 
  stand 
  the 
  test 
  

   -of 
  years 
  of 
  culture 
  under 
  varied 
  conditions. 
  It 
  has 
  been 
  necessary 
  to 
  discard 
  many 
  

   findings 
  because 
  they 
  did 
  not 
  show 
  superior 
  merits 
  to 
  our 
  present 
  listings 
  of 
  the 
  same 
  

   season. 
  We 
  do 
  not 
  approve 
  of 
  listing 
  and 
  recommending 
  a 
  variety 
  just 
  because 
  it 
  is 
  

   something 
  new 
  because 
  our 
  present 
  variety 
  list 
  is 
  long 
  enough 
  and 
  to 
  lengthen 
  it 
  by 
  

   listing 
  new 
  varieties 
  of 
  doubtful 
  merits 
  only 
  confuses 
  the 
  planting 
  public. 
  We 
  know 
  

   our 
  more 
  recent 
  listings 
  are 
  marked 
  improvements 
  and 
  are 
  superior 
  to 
  the 
  older 
  va- 
  

   rieties 
  of 
  the 
  same 
  season 
  and 
  to 
  plant 
  them 
  means 
  greater 
  profits 
  to 
  the 
  growers. 
  

  

  Our 
  search 
  for 
  better 
  fruit 
  goes 
  on. 
  We 
  have 
  many 
  new 
  fruits 
  under 
  observa- 
  

   tion 
  and 
  trial. 
  Some 
  of 
  these 
  will 
  prove 
  worthy 
  of 
  introduction 
  and 
  others 
  will 
  be 
  

   discarded 
  as 
  inferior. 
  We 
  will 
  have 
  a 
  bud 
  sport 
  of 
  one 
  of 
  our 
  most 
  popular 
  standard 
  

   varieties 
  to 
  offer 
  you 
  in 
  the 
  next 
  few 
  years 
  which 
  if 
  it 
  will 
  reproduce 
  as 
  it 
  shows 
  to- 
  

   day 
  will 
  prove 
  to 
  be 
  one 
  of 
  the 
  most 
  profitable 
  apples 
  of 
  recent 
  introduction 
  for 
  the 
  

   Eastern 
  Grower. 
  It 
  is 
  our 
  desire 
  to 
  list 
  only 
  those 
  of 
  proven 
  advantage 
  so 
  that 
  they 
  

   can 
  bring 
  you 
  greater 
  return 
  after 
  planting. 
  We 
  must 
  be 
  alert 
  to 
  be 
  worthy 
  of 
  and 
  

   symbolize 
  progressiveness. 
  

  

  DOES 
  IT 
  PAY? 
  

  

  