﻿4 
  

  

  THE 
  BEST 
  IS 
  NONE 
  TOO 
  GOOD 
  FOR 
  OUR 
  PATRONS 
  

  

  WCHARm 
  

  

  i 
  TOk 
  Hi 
  TRADE 
  MARK 
  REGISTERED 
  HB 
  J9 
  

  

  B 
  tN 
  U. 
  S. 
  PATENT 
  ©FFi(?B 
  ^ 
  EB 
  MS 
  

  

  THE 
  FAMOUS 
  DELICIOUS 
  APPLE 
  SCORES 
  AGAIN 
  BY 
  GIVING 
  TO 
  THE 
  PEOPLE 
  A 
  BLOOD 
  RED 
  

   MUTATION 
  THAT 
  PROMISES 
  TO 
  REVOLUTIONIZE 
  THE 
  FUTURE 
  OF 
  

   THE 
  DELICIOUS 
  APPLE 
  

  

  ORIGIN 
  — 
  In 
  the 
  spring 
  of 
  1910 
  Mr. 
  G. 
  T. 
  Richardson 
  planted 
  near 
  Monitor, 
  Washington, 
  an 
  orchard 
  consist- 
  

   ing 
  of 
  425 
  Delicious 
  apple 
  trees. 
  When 
  the 
  orchard 
  came 
  into 
  bearing 
  Mr. 
  Lewis 
  Richardson, 
  the 
  present 
  owner, 
  

   noticed 
  that 
  the 
  apples 
  on 
  one 
  tree 
  were 
  much 
  deeper 
  red 
  in 
  color 
  than 
  any 
  of 
  those 
  on 
  the 
  adjoining 
  trees. 
  He 
  did 
  

   not 
  at 
  once 
  pay 
  much 
  attention 
  to 
  this 
  seemingly 
  freak 
  tree, 
  but 
  when 
  the 
  tree 
  continued 
  to 
  bear 
  these 
  large, 
  high- 
  

   ly 
  colored 
  apples 
  he 
  was 
  amazed, 
  and 
  concluded 
  that 
  here 
  was 
  a 
  definite 
  variation 
  from 
  the 
  other 
  Delicious 
  and 
  

   one 
  that 
  would 
  prove 
  valuable. 
  Accordingly 
  he 
  showed 
  the 
  fruit 
  to 
  the 
  management 
  of 
  the 
  Columbia 
  & 
  Okanogan 
  

   Nursery 
  Company 
  of 
  Wenatchee, 
  Washington. 
  After 
  an 
  investigation 
  which 
  revealed 
  that 
  the 
  apples 
  from 
  this 
  tree 
  

   were 
  a 
  true 
  Delicious 
  in 
  every 
  way 
  except 
  for 
  the 
  increased 
  color. 
  The 
  Nursery 
  Company 
  saw 
  that 
  here 
  was 
  an 
  ap- 
  

   ple 
  that 
  was 
  worth 
  millions 
  of 
  dollars 
  to 
  the 
  fruit 
  industry 
  of 
  the 
  world 
  providing 
  the 
  tree 
  could 
  be 
  propagated 
  and 
  

   grown 
  that 
  would 
  produce 
  fruit 
  identical 
  with 
  the 
  parent 
  tree. 
  They 
  accordingly 
  entered 
  into 
  negotiations 
  with 
  

   Mr. 
  Lewis 
  Richardson, 
  the 
  son 
  of 
  the 
  original 
  owner, 
  and 
  who 
  is 
  now 
  owner 
  of 
  the 
  orchard, 
  and 
  secured 
  the 
  ex- 
  

   clusive 
  propagating 
  rights 
  from 
  this 
  tree. 
  Then 
  they 
  grafted 
  several 
  surrounding 
  trees 
  and 
  budded 
  a 
  number 
  of 
  

   young 
  nursery 
  trees 
  from 
  the 
  original 
  tree, 
  to 
  see 
  if 
  this 
  color 
  would 
  carry 
  through 
  to 
  the 
  next 
  generation. 
  

  

  The 
  following 
  year 
  buds 
  Avere 
  taken 
  from 
  these 
  grafts 
  and 
  again 
  the 
  following 
  year 
  buds 
  were 
  taken 
  from 
  

   buds 
  set 
  the 
  year 
  before, 
  giving 
  us 
  three 
  generations 
  of 
  trees. 
  

  

  In 
  the 
  fall 
  of 
  1925 
  the 
  first 
  grafts 
  set 
  bore 
  fruit 
  identical 
  with 
  the 
  parent 
  tree. 
  SOLID 
  RED— 
  NO 
  STRIPE 
  

   WHATEVER, 
  even 
  in 
  the 
  shaded 
  portions 
  of 
  the 
  tree, 
  getting 
  this 
  brilliant 
  color 
  about 
  two 
  to 
  three 
  weeks 
  before 
  

   the 
  fruit 
  on 
  the 
  old 
  Delicious 
  trees 
  nearby 
  began 
  to 
  color 
  any 
  noticeable 
  amount. 
  In 
  1926 
  and 
  1927 
  two 
  other 
  

   generations 
  of 
  this 
  remarkable 
  fruit 
  bore 
  and 
  the 
  fruit 
  was 
  identical 
  with 
  the 
  parent 
  tree. 
  It 
  was 
  then 
  released 
  to 
  

   the 
  planters 
  for 
  orchard 
  planting, 
  being 
  called 
  and 
  trade-marked 
  "RICHARED" 
  DELICIOUS. 
  We, 
  the 
  Bountiful 
  

   Ridge 
  Nurseries, 
  secured 
  propagating 
  rights 
  to 
  the 
  apple 
  in 
  July, 
  1928, 
  and 
  at 
  once 
  set 
  25,000 
  buds 
  in 
  the 
  best 
  

   seedlings 
  we 
  had, 
  and 
  have 
  at 
  this 
  time 
  a 
  fine 
  stock 
  of 
  the 
  trees 
  for 
  our 
  patrons. 
  Every 
  tree 
  has 
  a 
  well 
  develop- 
  

   ed 
  root 
  and 
  seems 
  to 
  be 
  unusually 
  rugged. 
  Many 
  of 
  the 
  trees 
  are 
  now 
  over 
  six 
  feet 
  tall 
  at 
  one 
  year 
  old. 
  

  

  DESCRIPTION— 
  The 
  RICHARED 
  DELICIOUS 
  is 
  a 
  blood-red 
  mutation 
  of 
  the 
  Famous 
  Delicious 
  Apple 
  that 
  

   promises 
  to 
  revolutionize 
  the 
  growing 
  of 
  Delicious 
  apples. 
  No 
  orchardist 
  can 
  overlook 
  these 
  facts 
  about 
  the 
  

   RICHARED. 
  You 
  have 
  a 
  tree 
  of 
  the 
  same 
  hardy 
  characteristics 
  as 
  the 
  old 
  Delicious, 
  producing 
  an 
  apple 
  with 
  

   that 
  same 
  appetizing, 
  delicious 
  flavor, 
  producing 
  an 
  apple 
  that 
  colors 
  a 
  full 
  bright 
  red, 
  without 
  a 
  trace 
  of 
  stripe, 
  

   on 
  every 
  part 
  of 
  the 
  tree, 
  the 
  apple 
  attaining 
  this 
  color 
  weeks 
  before 
  we 
  usually 
  pick 
  the 
  regular 
  Delicious, 
  thus 
  

   enabling 
  ever3*one 
  who 
  grows 
  it 
  to 
  eliminate 
  the 
  loss 
  from 
  drop 
  apples, 
  to 
  pick 
  earlier, 
  to 
  market 
  earlier, 
  if 
  he 
  de- 
  

   sires 
  to 
  do 
  so, 
  to 
  seek 
  a 
  foreign 
  market 
  with 
  a 
  high 
  quality 
  apple 
  that 
  has 
  superior 
  carrying 
  qualities 
  when 
  

   picked 
  early 
  and 
  to 
  keep 
  it 
  longer 
  in 
  storage 
  for 
  our 
  late 
  markets 
  if 
  desired. 
  These 
  advantages 
  combined 
  with 
  

   the 
  fact 
  that 
  better 
  than 
  80% 
  of 
  the 
  apples 
  will 
  grade 
  extra 
  fancy 
  grade, 
  if 
  properly 
  cared 
  for, 
  should 
  make 
  it 
  one 
  

   of 
  the 
  most 
  profitable 
  apples 
  for 
  the 
  fruit 
  grower. 
  

  

  This 
  great 
  apple 
  is 
  now 
  fruiting 
  quite 
  general 
  throughout 
  the 
  U. 
  S. 
  and 
  each 
  year 
  its 
  advantages 
  over 
  other 
  

   Delicious 
  sports 
  being 
  offered 
  by 
  various 
  nurserymen 
  become 
  more 
  pronounced. 
  OUR 
  SUPPLY 
  OF 
  TWO-YEAR 
  

   TREES 
  IS 
  VERY 
  LIMITED 
  THIS 
  SPRING 
  BUT 
  WE 
  DO 
  HAVE 
  A 
  FINE 
  LOT 
  OF 
  ONE-YEAR 
  STOCK 
  WHICH 
  

   WE 
  KNOW 
  WILL 
  GIVE 
  RESULTS. 
  IF 
  YOU 
  WISH 
  THE 
  DELICIOUS 
  TYPE 
  OF 
  FRUIT 
  WE 
  DON'T 
  BELIEVE 
  

   THERE 
  IS 
  ANYONE 
  THAT 
  WILL 
  GIVE 
  THE 
  RESULTS 
  THAT 
  THE 
  RICHARED 
  WILL. 
  PLACE 
  YOUR 
  OR- 
  

   DER 
  EARLY 
  AND 
  SAVE 
  DISAPPOINTMENT 
  LATER. 
  

  

  THE 
  

  

  DELICIOUS 
  

   SUPREME 
  

  

  SEE 
  BACK 
  COVER 
  FOR 
  

   COLOR 
  ILLUSTRATION 
  

  

  THE 
  FOLLOWING 
  LETTERS 
  WILL 
  BE 
  OF 
  INTER! 
  

   THE 
  RICHARED 
  DELICIOUS 
  CONTINUES 
  A 
  WIN- 
  

   NER 
  FOR 
  THE 
  WELLS 
  & 
  WADE 
  FRUIT 
  CO. 
  

  

  Wenatchee, 
  Washington, 
  Nov. 
  14, 
  1930 
  

  

  Gentlemen 
  : 
  

  

  In 
  1927 
  I 
  purchased 
  from 
  you 
  enough 
  trees 
  to 
  set 
  

   out 
  20 
  acres 
  of 
  Richared 
  Delicious 
  and 
  each 
  succeeding 
  

   year 
  I 
  have 
  planted 
  Richared 
  Delicious 
  in 
  thousand 
  

   lots. 
  In 
  1927 
  I 
  also 
  planted 
  other 
  red 
  delicious 
  trees 
  

   and 
  this 
  year 
  I 
  have 
  a 
  small 
  crop 
  of 
  each, 
  and 
  have 
  

   no 
  hesitancy 
  in 
  saying 
  that 
  I 
  consider 
  the 
  Richared 
  

   Delicious 
  the 
  finest 
  apple 
  that 
  grows. 
  Not 
  only 
  is 
  it 
  

   deep, 
  full 
  cherry 
  red, 
  a 
  color 
  which 
  must 
  apppeal 
  to 
  

   the 
  buyer, 
  but 
  the 
  flavor 
  and 
  characteristic 
  shape 
  of 
  

   the 
  Richared 
  is 
  fully 
  equal, 
  if 
  not 
  superior, 
  to 
  the 
  old 
  

   standard 
  Delicious. 
  I 
  can 
  consistent^ 
  recommend 
  your 
  

   Richared 
  Delicious 
  as 
  the 
  best 
  strain 
  of 
  Delicious 
  I 
  

   have 
  ever 
  seen. 
  

  

  Yours 
  very 
  truly, 
  

  

  A. 
  Z. 
  Wells 
  

  

  Wenatchee, 
  Washington. 
  Aug. 
  2, 
  1933 
  

  

  Gentlemen 
  : 
  

  

  The 
  Richareds 
  set 
  out 
  in 
  1927 
  have 
  yielded 
  me 
  sev- 
  

   eral 
  hundred 
  boxes 
  of 
  highly 
  satisfactory 
  apples. 
  They 
  

  

  T 
  TO 
  YOU. 
  READ 
  THEM. 
  PRICES 
  ON 
  PAGE 
  FIVE. 
  

  

  have 
  been 
  uniform 
  in 
  size, 
  characteristically 
  true 
  in 
  

   shape, 
  and 
  a 
  bright 
  cherry 
  red. 
  My 
  preference 
  for 
  

   RICHARED 
  is 
  emphasized 
  not 
  only 
  because 
  of 
  a 
  better 
  

   and 
  finer 
  texture 
  of 
  apple, 
  but 
  particularly 
  as 
  regards 
  

   its 
  bright 
  red 
  color, 
  which 
  will 
  command 
  market 
  pre- 
  

   ference. 
  

  

  I 
  have 
  another 
  Red 
  Delicious 
  which 
  colors 
  a 
  very 
  

   dark 
  red--too 
  dark 
  in 
  my 
  judgment, 
  to 
  make 
  it 
  an 
  at- 
  

   tractive 
  stand 
  apple. 
  I 
  am 
  not 
  disappointed 
  in 
  my 
  

   RICHAREDS 
  and 
  regret 
  that 
  all 
  my 
  Delicious 
  trees 
  

   have 
  not 
  been 
  of 
  that 
  strain. 
  

  

  Yours 
  very 
  truly, 
  

  

  A. 
  Z. 
  Wells 
  

  

  CHELAN 
  FALLS 
  ORCHARDS 
  

  

  Chelan 
  Falls, 
  Wash.. 
  January 
  25, 
  1932. 
  

  

  Gentlemen 
  : 
  

  

  In 
  1927 
  we 
  topgrafted 
  a 
  block 
  of 
  Black 
  Bens 
  to 
  

   Richared 
  Delicious 
  on 
  the 
  Chelan 
  Falls 
  orchard 
  tract 
  

   at 
  Chelan 
  Falls. 
  In 
  1931 
  we 
  harvested 
  about 
  750 
  boxes 
  of 
  

   apples 
  from 
  these 
  trees. 
  They 
  were 
  practically 
  100 
  per 
  

   cent. 
  BRIGHT 
  RED 
  COLOR 
  and 
  packed 
  out 
  a 
  much 
  

   greater 
  percentage 
  of 
  Extra 
  Fancy 
  and 
  Fancy 
  Grades 
  

   than 
  the 
  common 
  Delicious. 
  

  

  Yours 
  very 
  truly, 
  

  

  N. 
  T. 
  Cooper, 
  Orchard 
  Mgr. 
  

  

  