THE BEST IS NONE TOO GOOD FOR OUR PATRONS 



THE 



DELICIOUS 

 SUPREME 



SEE FRONT COVER FOR 

 COLOR ILLUSTRATION 



THE FAMOUS DELICIOUS APPLE SCORES AGAIN BY GIVING TO THE PEOPLE A BLOOD- 

 RED MUTATION THAT PROMISES TO REVOLUTIONIZE THE FUTURE OF 



THE DELICIOUS APPLE 



"We are giving you a brief history of the apple and our own personal opinion and description of it along with the 

 opinions of some of the leading orchardists and fruit buyers of the Northwest Apple District. 



In the spring of 1910 Mr. G. T. Richardson planted near Monitor, Washington, an orchard consisting of 425 Delicious 

 apple trees. When the orchard came into bearing Mr. Lewis Richardson, the present owner, noticed that the apples on 

 one tree were much deeper red in color than any of those on the adjoining trees. He did not at once pay much attention 

 to this seemingly freak tree, but when the tree continued to bear these large, highly colored apples he was amazed, and 

 concluded that here was a definite variation from the other Delicious and one that would prove valuable. Accordingly he 

 showed the fruit to the management of the Columbia & Okanogan Nursery Company of Wenatchee, Washington. After 

 an investigation which revealed that the apples from this tree were a true Delicious in every way except for the increased 

 color. The Nursery Company saw that here was an apple that was worth millions of dollars to the fruit industry of the 

 world providing the tree could be propagated and grown that would produce fruit identical with the parent tree. They 

 accordingly entered into negotiations with Mr. Lewis Richardson, the son of the original owner, and who is now owner of 

 the orchard, and secured the exclusive propagating rights from this tree. They then grafted several surrounding trees and 

 budded a number of young nursery trees from the original tree, to see if this color would carry through to the next gen- 

 eration. 



The following year buds were taken from these grafts and again the following year buds were taken from buds set 

 the year before, giving us three generations of trees. 



In the fall of 1925 the first grafts set bore fruit identical with the parent tree. SOLID RED— NO STRIPE WHAT- 

 EVER, even in the shaded portions of the tree, getting this brilliant color about two to three weeks before the fruit on the 

 old Delicious trees nearby began to color any noticeable amount. In 1926 and 1927 two other generations of this remark- 

 able fruit bore and the fruit was identical with the parent tree. It was then released to the planters for orchard planting, 

 being called and trade-marked "RICHARED" DELICIOUS. We, the Bountiful Ridge Nurseries, secured propagating rights 

 to the apple in July, 1928, and at once set 25,000 buds in the best seedlings we had, and have at this time a fine stock of 

 the trees for our patrons. Every tree has a well developed root and seems to be unusually rugged. Many of the trees are 

 now over six feet tall at one year old. 



"We have exhibited the fruit of the Richared at many fairs and horticultural meetings in the east, some of the fruit 

 being two years old, from storage, and have given it every test possible in comparison with the old Delicious, and must say 

 that it stands out as a definite and permanent improved Delicious. It has everything to recommend it where high colored 

 Delicious fruit is desired. The fruit colors several weeks ahead of the old Delicious and colors equally as well on every 

 part of the tree regardless of foliage. This means you can pick earlier — before the fruit is dead ripe, which enables you to 

 handle it more readily either for immediate marketing or for storage, and gives you almost all extra fancy grade apple. 

 Any grower can realize what this means to him in dollars and cents, and while the trees may seem a little high, we want to 

 say to all our patrons that if you wish Delicious type of apple and are not now getting enough color on your old Delicious 

 to make it profitable, you cannot equal this apple and should plant it. The extra cost of a tree will be more than realized 

 in the increased price you get for the first bushel of apples picked from a RICHARED Delicious tree and then you are able 

 to realize these increased profits throughout the entire life of the tree. So again we say to you if you wish the DELICIOUS 

 TYPE of apple do not let the increased price on the RICHARED DELICIOUS stop you from ordering these trees. Sign 

 the special order agreement when ordering RICHARED. 



We have thousands of RICHARED TREES this year in all grades, one and two year. We 

 have reduced the prices again, so we say: "If you want Delicious type of apples, plant RICHARED 

 DELICIOUS, and get your trees from BOUNTIFUL RIDGE NURSERIES." 



The following letters will be of interest to you. READ THEM. PRICES ON PAGE FIVE. 



AMERICAN FRUIT GROWERS ORCHARD MANAGER 

 MAKES LARGE PLANT OF "RICHARED" 



Wenatchee, "Wash., October 24, 1927. 



Last spring I decided to set out an orchard of my own, 

 and my observations over a period of years led me to be- 

 lieve that I wanted a large portion of my own orchard 

 planted to Delicious, as it has been a consistent money 

 getter for the grower in this district. After a good deal of 

 deliberation, I decided that your "RICHARED" Delicious 

 was the apple I wanted on account of solid, blood-red, early 

 coloring, early picking, less liability of loss from drop, 

 large percentage of Extra Fancy, as this colors so much 

 more than the common Delicious, coloring even in the shade 

 and dense foliage, together with better keeping qualities. 

 All these qualities convinced me that this was the profitable 

 apple for me to plant, and I did plant about one thousand 

 of them last spring. They were good trees and have made 

 very satisfactory growth. 



Yours very truly, 



FRANK H. AYERS. 



Mr. Ayers is orchard manager of the 276-acre Birchmont 

 Orchards, belonging to the American Fruit Growers, and 

 has been in charge of this immense orchard fdr the last 

 seven years. In addition to Mr. Ayerg, personal plant the 

 American Fruit Growers also planted many "RICHARED" 

 Delicious trees this past year. 



WILL ENTIRELY REPLACE PLANTING OF COMMON 

 DELICIOUS 



R. EDWARD TRUMBLE 

 Consulting Horticulturist 



"Wenatchee, Washington. 

 I have seen and observed your new strain of Delicious the 

 "RICHARED," both on the original parent tree and also the 



apples on the young trees, and in my opinion you have the 

 most beautiful apple in the world. It is certainly marvelous 

 to see these full blood-red color in August while Delicious 

 on adjoining trees are still green. This added color, with 

 advantages of earlier picking, earlier marketing, firmer ap- 

 ples, more extra fancies, no loss from "windfalls," and bet- 

 ter keeping qualities, convinces me that in the "Richared" 

 Delicious you have an apple worth millions of dollars to 

 the apple industry of the world. 



I have seen and tasted your "Richared" Delicious which 

 the records at the cold storage plant showed were kept in 

 cold storage for three (3) seasons — apples picked in 1925 

 and still firm, crisp and juicy in September, 1927 — two 

 years later. 



I have no hesitancy in stating that in my ^ opinion the 

 "Richared" Delicious will entirely replace plantings of com- 

 mon Delicious and that it is a better apple from every stand- 

 point. 



R. EDWARD TRIMBLE, 



Consulting Horticulturist. 



"RICHARED" REPRODUCES TRUE TO TYPE 

 Wenatchee Produce Co., Inc. 



Wenatchee. Wash., October 22, 1927. 

 I was indeed surprised when I first saw the original 

 "RICHARED" Delicious tree at the Richardson Orchard 

 during the early fall of 1926, which at that time was loaded 

 down with deep red apples, while the apples on the other 

 Delicious trees in the same orchard were still green. 



I also saw the young trees propagated from the parent 

 tree and they also were bearing apples of identical type. 

 Yours truly, 

 WENATCHEE PRODUCE CO., 



By CONRAD RAN, President. 



