20 COMPLETE PRICES FOR STRAWBERRY PLANTS ON PAGE 24 



STRAWBERRIES— THE I 



THE STRAWBERRY REMAINS ONE OF THE MOST PROFITABLE SMALL FRUITS 



IT WILL AVERAGE LARGER NET RETURNS PER ACRE THAN MOST OTHER CROPS 



IT WILL SUCCEED UNDER MOST ALL CLIMATIC CONDITIONS IF PROPERLY CARED FOR 

 THERE SHOULD BE A STRAWBERRY FIELD ON EVERY FARM 



Pllltll1*P* Any S° od garden soil will produce Strawberries successfully, although they will prove 

 v ^*- 1 **"*-** ^ # successful on heavier soils that are well drained. Soil should be rich in humus for best 

 results. Never plant in newly plowed sod land, for the white grubworm is sure to do you damage by 

 eating the crowns of the newly set plants. If you must set them in sod land, plow it during the fall and 

 harrow it several times during the winter, and many of the grubs will be killed. Rye or crimson clover 

 make splendid crops to turn under when they are planted in the early fall. In this way you put natural 

 humus in the soil and it will not require so much fertilizer for best results. Prepare ground as early as 

 possible in the spring. Ground bone used at the rate of about 500 pounds or more to the acre; gives splen- 

 did results as a fertilizer, although complete fertilizers such as 4-8-4 prove very satisfactory where they 

 are properly applied and worked into the soil thoroughly. Sometimes it is well to side dress the plants 

 after they have started to grow, hoeing and cultivating the fertilizer in the soil thoroughly. The fruit 

 buds of the strawberry are formed in the fall of the year, and the plant should be fed well during August 

 and September to insure a heavy crop of fruit. All fertilizers applied in the spring merely stimulate the 

 plant growth and produce larger berries. We recommend a balanced fertilizer for spring application. A 

 liberal spreading of barnyard manure is always desirable for a new strawberry bed, being careful not to 

 let any large chunks lay on the beds. If this is not possible, be sure and mulch the beds with some straw 

 or other reasonably coarse litter to protect the plants during severe freezing weather. Remove litter from 

 the beds in the spring and rake to the middles of the rows to help control weed growth and keep the berries 

 clean while ripening. We recommend that they be planted in rows 3% to 4 feet apart, putting the plants 

 from 15 to 24 inches apart in the rows, depending on the variety. It is always desirable to plant on a 

 slightly elevated row and continue to build this up while hoeing and cultivating the plants to insure 

 drainage for the beds during the picking season. Liberal applications of manure, applied after plowing and 

 worked well in the soil, are the best things to build up the land ready for planting. 



We have developed our strawberry plant business till we are now shipping plants by the million each 

 season, and our plants are grown on land that will produce clean-rooted stock. Each field is personally 

 examined each year several times for mixtures,' and we feel confident that we have as nice plants to offer 

 as can be grown by anyone. We are practicing the same policy of grading and packing our strawberry 

 plants as we are in the balance of our nursery, and you will find our plants and methods of packing 

 superior to many other nurseries. We have tried to make our prices as reasonable as it is possible to make 

 them and still maintain our standard of quality. IT DOES NOT PAY TO BUY CHEAP STRAWBERRY 

 PLANTS, AND AT THE PRICE THEY ARE NOW SELLING FOR IT DOES NOT PAY YOU TO DIG 

 FROM YOUR OWN BEDS AND LIMIT YOUR YIELD. Our plants are all grown on sandy loam soils and 

 they can be dug at most any time with their full root system. We have cut our list of varieties till we 

 are only listing what we consider the best, except for a few new varieties which we are listing for trial, 

 and we know they are worthy but we advise they be tried in your section before planting heavy of them. 

 They have proven up well in our test blocks here and we would like for you to try them. Plants are not 

 so plentiful this year, the crop being almost as short as the drought year of 1930. We have a supply of 

 several million, but not as many as last year, and if there is a normal demand there will develop a plant 

 shortage, so do not wait too long in placing your order this spring. Our shipping season opens October 

 1st and continues until May 10th each year. We shall do our best to serve you in a satisfactory way in. 

 whatever strawberry plants or other nursery stock you might want to plant this spring, and we shall 

 look forward to serving you. SPECIAL PRICES WILL BE GIVEN TO CO-OPERATIVE BUYING ORGAN- 

 IZATIONS AND CLUB ORDERS. WE WANT TO SERVE YOU IN THE WAY THAT IS TO YOUR BEST 

 INTERESTS. 



EARLY VARIETIES 



RlalrAm #-%*«a A promising new variety of strawberry that was introduced by the U. S. Department 

 .01«.l*.eilltjr*5 f Agriculture in 1930. It was thoroughly tested in most of the large strawberry 

 producing sections of the United States prior to introduction and seemed to readily adapt itself to local 

 conditions existing where it was planted. With us it is a very free plant maker and should not be planted 

 too close when set for fruiting purposes. It shows unusual thriftiness and freedom from natural plant 

 diseases. Some say it even surpasses the old reliable PREMIER in making new plants, thriftiness and 

 productiveness, but desiring to be conservative in our statements, we cannot say it is superior to the 

 Premier, but it will equal it on these three points. It will outyield the Missionary and Klondyke and the 

 fruit is much more desirable. The fruit averages larger than Missionary. The most outstanding charac- 

 teristics of the Blakemore are its uniformity of ripening, its firmness and ability to stand shipping to 

 distant markets and arrive there with a bright, fresh look. It shows unusual ability to hold on the vines 

 from one to three days after it is apparently ripe without any waste. It is conceded to be from one to 

 four days earlier than Missionary or Premier. We can recommend this variety for general planting. Our 

 plants have been thoroughly inspected by State authorities and are absolutely free from all injurious dis- 

 eases. See general price list on page 18 for prices. 



Tl-n* 1\Iaxat Ra11yy-»c»v Another variety the U. S. Department of Agriculture developed from a 

 1 11C IICW DCllIIlar cross of Premier and Missionary made in 1922 which is just being intro- 

 duced. As we have not yet fruited this variety we are quoting from Circular No. 171 of the U. S. Dept. 

 of Agriculture dated July, 1931. "As compared with Premier the plants are much more vigorous and 

 produce runners more freely; the blossoms are perfect, ripens about a week earlier than Premier and 

 fruits about as long, in Glendale, Md., it has been more productive than Premier and has produced a 

 better grade of berries, and on good soil the berries are as large, color bright red, similar to Premier but 

 not as dark as Missionary, they have a very large green calyx and a gloss which has caused it to be 

 selected as the handsomest among hundreds. They are firmer than Premier and not so acid as Missionary. 

 They rank high in dessert quality when grown under conditions similar to those in North Carolina and 

 Maryland." This is one variety we advise you to try this season and order early, as the supply of plants is 

 limited. 



Pkavmiaw No strawberry ever introduced has brought the returns to the grower that the Premier 

 rreniier haS( an a it s tm stands unchallenged as a real money-maker. It has a record very hard 

 to equal as an early market berry, and we cannot say too many good things about it. Consider these impor- 

 tant facts about Premier and you can readily understand why we say this about it. Until the introduction 

 of the Blakemore it had no equal as a variety that would adapt itself to most all soil and climatic condi- 

 tions, whether the soil was sandy, clay loam or rocky; whether it was planted in North Carolina, Massa- 

 chusetts or Illinois, you always had an abundance of new plants that were thrifty and disease free. The 

 land did not have to be rich. Of course, it will do better on good soils, but even on comparatively poor soil 

 Premier always makes a showing for you. It can be considered almost frost-proof. It has never failed in 

 a crop in this section since it was introduced. The berries average large and hold up well under heavy 



