﻿4 
  

  

  THE 
  BEST 
  IS 
  NONE 
  TOO 
  GOOD 
  FOR 
  OUR 
  PATRONS 
  

  

  THE 
  

  

  DELICIOUS 
  

   SUPREME 
  

  

  SEE 
  FRONT 
  COVER 
  FOR 
  

   COLOR 
  ILLUSTRATION. 
  

  

  THE 
  FAMOUS 
  DELICIOUS 
  APPLE 
  SCORES 
  AGAIN 
  BY 
  GIVING 
  TO 
  THE 
  PEOPLE 
  A 
  BLOOD-RED 
  

   MUTATION 
  THAT 
  PROMISES 
  TO 
  REVOLUTIONIZE 
  THE 
  FUTURE 
  OF 
  

   THE 
  DELICIOUS 
  APPLE 
  

  

  In 
  the 
  spring 
  of 
  1910 
  Mr. 
  G. 
  T. 
  Richardson 
  planted 
  near 
  Monitor, 
  Washington, 
  an 
  orchard 
  consisting 
  of 
  425 
  De- 
  

   licious 
  apple 
  trees. 
  When 
  the 
  orchard 
  came 
  into 
  bearing 
  Mr. 
  Lewis 
  Richardson, 
  the 
  present 
  owner, 
  noticed 
  that 
  the 
  

   apples 
  on 
  one 
  tree 
  were 
  much 
  deeper 
  red 
  in 
  color 
  than 
  any 
  of 
  those 
  on 
  the 
  adjoining 
  trees. 
  He 
  did 
  not 
  at 
  once 
  pay- 
  

   much 
  attention 
  to 
  this 
  seemingly 
  freak 
  tree, 
  but 
  when 
  the 
  tree 
  continued 
  to 
  bear 
  these 
  large, 
  highly 
  colored 
  ap- 
  

   ples 
  he 
  Was 
  amazed, 
  and 
  concluded 
  that 
  here 
  was 
  a 
  definite 
  variation 
  from 
  the 
  other 
  Delicious 
  and 
  one 
  that 
  would 
  

   prove 
  valuable. 
  Accordingly 
  he 
  showed 
  the 
  fruit 
  to 
  the 
  management 
  of 
  the 
  Columbia 
  & 
  Okanogan 
  Nursery 
  Com- 
  

   pany 
  of 
  Wenatchee. 
  Washington. 
  After 
  an 
  investigation 
  which 
  revealed 
  that 
  the 
  apples 
  from 
  this 
  tree 
  were 
  a 
  true 
  

   Delicious 
  in 
  every 
  way 
  except 
  for 
  the 
  increased 
  color. 
  The 
  Nursery 
  Company 
  saw 
  that 
  here 
  was 
  an 
  apple 
  that 
  was 
  

   worth 
  millions 
  of 
  dollars 
  to 
  the 
  fruit 
  industry 
  of 
  the 
  world 
  providing 
  the 
  tree 
  could 
  be 
  propagated 
  and 
  grown 
  

   that 
  would 
  produce 
  fruit 
  identical 
  with 
  the 
  parent 
  tree. 
  They 
  accordingly 
  entered 
  into 
  negotiations 
  with 
  Mr. 
  Lew- 
  

   is 
  Richardson, 
  the 
  son 
  of 
  the 
  original 
  owner, 
  and 
  Avho 
  is 
  now 
  owner 
  of 
  the 
  orchard, 
  and 
  secured 
  the 
  exclusive 
  pro- 
  

   pagating 
  rights 
  from 
  this 
  tree. 
  Then 
  they 
  grafted 
  several 
  surrounding 
  trees 
  and 
  budded 
  a 
  number 
  of 
  young 
  nur- 
  

   sery 
  trees 
  from 
  the 
  original 
  tree, 
  to 
  see 
  if 
  this 
  color 
  would 
  carry 
  through 
  to 
  the 
  next 
  generation. 
  

  

  The 
  following 
  year 
  buds 
  were 
  taken 
  from 
  these 
  grafts 
  and 
  again 
  the 
  following 
  year 
  buds 
  were 
  taken 
  from 
  

   buds 
  set 
  the 
  year 
  before, 
  giving 
  us 
  three 
  generations 
  of 
  trees. 
  

  

  In 
  the 
  fall 
  of 
  1925 
  the 
  first 
  grafts 
  set 
  bore 
  fruit 
  identical 
  with 
  the 
  parent 
  tree. 
  SOLID 
  RED— 
  NO 
  STRIPE 
  

   WHATEVER, 
  even 
  in 
  the 
  shaded 
  portions 
  of 
  the 
  tree, 
  getting 
  this 
  brilliant 
  color 
  about 
  two 
  to 
  three 
  weeks 
  before 
  

   the 
  fruit 
  on 
  the 
  old 
  Delicious 
  trees 
  nearby 
  began 
  to 
  color 
  any 
  noticeable 
  amount. 
  In 
  1926 
  and 
  1927 
  two 
  other 
  

   generations 
  of 
  this 
  remarkable 
  fruit 
  bore 
  and 
  the 
  fruit 
  was 
  identical 
  with 
  the 
  parent 
  tree. 
  It 
  was 
  then 
  released 
  to 
  

   the 
  planters 
  for 
  orchard 
  planting, 
  being 
  called 
  and 
  trade-marked 
  "RICHARED" 
  DELICIOUS. 
  We, 
  the 
  Bountiful 
  

   Ridge 
  Nurseries, 
  secured 
  propagating 
  rights 
  to 
  the 
  apple 
  in 
  July, 
  1928, 
  and 
  at 
  once 
  set 
  25,000 
  buds 
  in 
  the 
  best 
  

   seedlings 
  Ave 
  had, 
  and 
  have 
  at 
  this 
  time 
  a 
  fine 
  stock 
  of 
  the 
  trees 
  for 
  our 
  patrons. 
  Every 
  tree 
  has 
  a 
  well 
  develop- 
  

   ed 
  root 
  and 
  seems 
  to 
  be 
  unusually 
  rugged. 
  Many 
  of 
  the 
  trees 
  are 
  now 
  over 
  six 
  feet 
  tall 
  ot 
  one 
  year 
  old. 
  

  

  We 
  have 
  exhibited 
  the 
  fruit 
  of 
  the 
  Richared 
  at 
  many 
  Fairs 
  and 
  Horticultural 
  meetings 
  in 
  the 
  east, 
  some 
  of 
  

   the 
  fruit 
  being 
  two 
  years 
  old, 
  from 
  storage, 
  and 
  have 
  given 
  it 
  every 
  test 
  possible 
  in 
  comparison 
  with 
  the 
  old 
  De- 
  

   licious, 
  and 
  must 
  say 
  that 
  it 
  stands 
  out 
  as 
  a 
  definite 
  and 
  permanent 
  improved 
  Delicious. 
  It 
  has 
  everything 
  to 
  

   recommend 
  it 
  where 
  high 
  colored 
  Delicious 
  fruit 
  is 
  desired. 
  

  

  Any 
  grower 
  can 
  realize 
  what 
  this 
  means 
  to 
  him 
  in 
  dollars 
  and 
  cents, 
  and 
  while 
  the 
  trees 
  may 
  seem 
  a 
  little 
  

   high, 
  we 
  want 
  to 
  say 
  to 
  all 
  our 
  patrons 
  that 
  if 
  you 
  wish 
  Delicious 
  type 
  of 
  apple 
  and 
  are 
  not 
  now 
  getting 
  enough 
  

   color 
  on 
  your 
  old 
  Delicious 
  to 
  make 
  it 
  profitable, 
  you 
  should 
  plant 
  it. 
  The 
  extra 
  cost 
  of 
  a 
  tree 
  will 
  be 
  more 
  

   than 
  realized 
  in 
  the 
  increased 
  price 
  you 
  get 
  for 
  the 
  first 
  bushel 
  of 
  apples 
  picked 
  from 
  a 
  RICHARED 
  Delicious 
  

   tree 
  and 
  then 
  you 
  are 
  able 
  to 
  realize 
  these 
  increased 
  profits 
  throughout 
  the 
  entire 
  life 
  of 
  the 
  tree. 
  So 
  again 
  we 
  say 
  

   to 
  you 
  if 
  you 
  wish 
  the 
  DELICIOUS 
  TYPE 
  of 
  apple 
  do 
  not 
  let 
  the 
  increased 
  price 
  on 
  the 
  RICHARED 
  DELICIOUS 
  

   stop 
  you 
  from 
  ordering 
  these 
  trees. 
  

  

  We 
  have 
  thousands 
  of 
  RICHARED 
  TREES 
  this 
  year 
  in 
  all 
  grades, 
  one 
  and 
  two 
  year. 
  We 
  have 
  reduced 
  

   the 
  prices 
  again, 
  so 
  we 
  say: 
  "If 
  you 
  want 
  Delicious 
  type 
  oi 
  apples, 
  plant 
  RICHARED 
  DELICIOUS, 
  and 
  get 
  your 
  

   trees 
  from 
  BOUNTIFUL 
  RIDGE 
  NURSERIES". 
  

  

  The 
  following 
  letters 
  will 
  be 
  of 
  interest 
  to 
  you. 
  READ 
  THEM. 
  PRICES 
  ON 
  PAGE 
  FIVE. 
  

  

  THE 
  RICHARED 
  DELICIOUS 
  CONTINUES 
  A 
  WIN- 
  

   NER 
  FOR 
  THE 
  WELLS 
  & 
  WADE 
  FRUIT 
  CO. 
  

  

  Wenatchee, 
  Washington, 
  Nov. 
  14, 
  1930 
  

  

  Gentlemen 
  : 
  

  

  In 
  1927 
  I 
  purchased 
  from 
  you 
  enough 
  trees 
  to 
  set 
  

   out 
  20 
  acres 
  of 
  Richared 
  Delicious 
  and 
  each 
  succeeding 
  

   year 
  I 
  have 
  planted 
  Richared 
  Delicious 
  in 
  thousand 
  

   lots. 
  In 
  1927 
  I 
  also 
  planted 
  other 
  red 
  delicious 
  trees 
  

   and 
  this 
  year 
  I 
  have 
  a 
  small 
  crop 
  of 
  each, 
  and 
  have 
  

   no 
  hesitancy 
  in 
  saying 
  that 
  I 
  consider 
  the 
  Richared 
  

   Delicious 
  the 
  finest 
  apple 
  that 
  grows. 
  Not 
  only 
  is 
  it 
  

   deep, 
  full 
  cherry 
  red 
  a 
  color 
  which 
  must 
  appeal 
  to 
  

   the 
  buyer, 
  but 
  the 
  flavor 
  and 
  characteristic 
  shape 
  of 
  

   the 
  Richared 
  is 
  fully 
  equal, 
  if 
  not 
  superior, 
  to 
  the 
  old 
  

   standard 
  Delicious. 
  I 
  can 
  consistently 
  recommend 
  

   your 
  Richared 
  Delicious 
  as 
  the 
  best 
  strain 
  of 
  Delic- 
  

   ious 
  I 
  have 
  ever 
  seen. 
  

  

  Yours 
  very 
  truly, 
  

  

  A. 
  Z. 
  Wells 
  

   Wenatchee, 
  Washington, 
  Aug. 
  2nd, 
  1933 
  

  

  Gentlemen 
  : 
  

  

  The 
  Richareds 
  set 
  out 
  in 
  1927 
  have 
  yielded 
  me 
  sev- 
  

   eral 
  hundred 
  boxes 
  of 
  highly 
  satisfactory 
  apples. 
  They 
  

  

  have 
  been 
  uniform 
  in 
  size, 
  characteristically 
  true 
  in 
  

   shape, 
  and 
  a 
  bright 
  cherry 
  red. 
  My 
  preference 
  for 
  

   RICHARED 
  is 
  emphasized 
  not 
  only 
  because 
  of 
  a 
  better 
  

   and 
  finer 
  texture 
  of 
  apple, 
  but 
  particularly 
  as 
  regards 
  

   its 
  bright 
  red 
  color, 
  which 
  will 
  command 
  market 
  pre- 
  

   ference. 
  

  

  I 
  have 
  another 
  Red 
  Delicious 
  which 
  colors 
  a 
  very 
  

   dark 
  red 
  — 
  too 
  dark 
  in 
  my 
  judgment, 
  to 
  make 
  it 
  an 
  at- 
  

   tractive 
  stand 
  apple. 
  I 
  am 
  not 
  disappointed 
  in 
  my 
  

   RICHAREDS 
  and 
  regret 
  that 
  all 
  my 
  Delicious 
  trees 
  

   have 
  not 
  been 
  of 
  that 
  strain. 
  

  

  Yours 
  very 
  truly, 
  

  

  A. 
  Z. 
  Wells 
  

   CHELAN 
  FALLS 
  ORCHARDS 
  

  

  Chelan 
  Falls, 
  Wash., 
  January 
  25th, 
  1932. 
  

   Gentlemen 
  : 
  . 
  1 
  

  

  In 
  1927 
  we 
  topgrafted 
  a 
  block 
  of 
  Black 
  Bens 
  to 
  Rich- 
  

   ared 
  Delicious 
  on 
  the 
  Chelan 
  P'alls 
  orchard 
  tract 
  at 
  Chel- 
  

   an 
  Falls. 
  In 
  1931 
  we 
  harvested 
  about 
  750 
  boxes 
  of 
  apples 
  

   from 
  these 
  trees. 
  Thev 
  were 
  practically 
  100 
  per 
  cent 
  

   BRIGHT 
  RED 
  COLOR 
  and 
  Dacked 
  out 
  a 
  much 
  greater 
  

   percentage 
  of 
  Extra 
  Fancy 
  and 
  Fancy 
  Grades 
  than 
  the 
  

   common 
  Delicious. 
  

  

  Yours 
  very 
  truly, 
  

  

  N. 
  T. 
  Cooper, 
  Orchard 
  Mgr. 
  

  

  Wherever 
  the 
  Richared 
  fruited 
  in 
  the 
  East 
  this 
  year 
  it 
  proved 
  to 
  be 
  far 
  superior 
  to 
  the 
  common 
  delicious, 
  coloring 
  

   a 
  full 
  bright 
  red 
  without 
  any 
  stripe 
  whatever, 
  presenting 
  a 
  most 
  attractive 
  appearance 
  

  

  