Contents 



Page 



Summary and conclusions ii 



Nature and scope of this study 1 



Interest in a coordinated program 2 



Location of interested processors 2 



Products handled 2 



Volumes handled 4 



Sales policies and practices 6 



Current market area served — 6 



Market area considered desirable 8 



Processor support expected 8 



Joint label vs. firm label 8 



Quality maintenance 9 



Current selling and pricing practices 10 



Current marketing channels 10 



Current sales costs 12 



Current marketing problems 12 



