categories: vegetables and vegetable 

 juices; deciduous fruits, berries and 

 juices; citrus fruits and juices; rice, 

 dried beans and dried peas; and specialty 

 items - wines, brandy, olives, mushrooms, 

 and dates. Since a number of processing 

 cooperatives handle more than one type 

 of commodity, the figures shown below 

 add up to more than the actual number of 

 individual associations reporting. 



Product 



Type "C rrofluct 



Vepetahles and their juices 

 Declduo\is fruits, ^e^^ies and 

 Citrus fruits and )\iices 

 Rice, dried beans and peas 

 Specialty Items 



Number of 

 processors 



34 

 3 

 7 

 6 



Cooperatives interested in a joint 

 program listed 44 different kinds of 

 products. The following summary shows 

 their distribution by type. 



T \"pe of commodity 



Veee tables 



Deciduous fruits, berries 



Citrus 



Dry or dried products 



Specialty items 



Total 



Number of 

 prodticts 



17 



15 



4 



6 



44 



A breakdown by number of firms 

 handling each product gives one measure 

 of the volume potentially available for a 

 joint marketing program. The 53 inter- 

 ested processors reported handling the 

 products listed in the next column in 

 the 1953-54 processing season. 



Volumes handled 



The degree of a sales organization's 

 efficiency and economy is related to both 

 the volume and variety of product it sells. 



To determine the potential volume 

 available for a joint sales program, 

 interested fruit and vegetable processors 

 were asked to report volumes and prod- 

 ucts handled for the 1953-54 season. 

 All but 7 of the 53 cooperatives indicating 

 interest furnished this information. 



Vegetables 



Tomatoes 



Green beans 



Corn 



Green peas 



I^umpkln 



Hax beans 



Asparagus 



Beets 



Carrots 



Lima beans 



Field peas 



Kidney beans 



Pork and beans 



Rhub arb 



Sauerkraut 



Spinach 



Succotash 



Citrus fruits, juices 



Oranges 

 Grapefruit 

 Tangerines 

 Lemons 



Deciduous fruits, 

 berries, juices 



Cherries 



Apples 



Strawberries 



Peaches 



Grapes 



Pears 



Blueberries 



Raspberries 



Apricots 



Boysenberrles 



Plums 



El ackberrles 



Cranberries 



Currants 



Elderberries 



P.lce, dried legumes 



Number of 

 processors 



L2 

 9 

 6 

 5 

 5 

 3 

 2 

 2 

 2 

 2 



2 

 2 

 2 



1 



14 

 11 

 9 

 8 

 5 

 5 

 4 

 3 

 2 

 2 

 2 

 1 

 1 

 1 

 1 



Rice 





4 



Beans 





2 



Specialty items 







Wine, brandy, 



vermouth 



1 



Mushrooms 





2 



Olives 





2 



Dates 





1 



4 



