Table 2. - Nature of ares served, by number of firms and type of pack, 1953-54 



Nature of 

 market area 



Type of pack 



Cann ed or bo 1 1 1 ed 



Number of 

 firms 



Percent of 

 f irms 



Frozen 



Number of 

 firms 



Percent of 

 firms 



Packaged dates, rice, 

 peas, beans 



Number of 

 firms 



Percent of 



f irms 



Mostly local 



1 



3 



3 



15 



1 



17 



Mostly re^'ional 



17 



42 



7 



30 



1 



17 



Mostly national 



20 



50 



H 



50 



4 



66 



No answer 



2 



5 



1 



5 











Total 



40 



100 



22 



100 



6 



100 



and nationally, in answering the question, 

 " What is the nature of the area in which 

 you sell your pack? " (Table 2.) 



For purposes of this report, local 

 sales were defined as being "within the 

 State in which your plant is located;" 

 regional sales as in "your own State and 

 neighboring States;" and national sales 

 as sales in "widely scattered States." 



If a joint centralized sales program 

 were developed, the preceding tabulation 

 might be materially altered. Proper 

 programming of distribution on a national 

 basis might lead processors of identical 

 products in widely scattered parts of the 

 country to concentrate on regional rather 

 than national distribution. This might 

 make possible substantial savings in 

 transportation costs. 





Then . 



Farmers weet their customers 

 face to face. 



nOV/ fi Today' s economy calls for mass market ing and distr ibut ion feci 1 it ies and techniques . 



