146 Pecan-Groiving 



heretofore and their general popularity had enabled growers 

 to dispose of their crops with little difficulty through the 

 express and mail-order service. However, as the large com- 

 mercial orchards approach full bearing, producers are turn- 

 ing from the limited mail-order business at high prices and 

 are seeking other methods of marketing with a vastly greater 

 capacity for promptly handling large quantities. 



Individuals and corporations having strong financial back- 

 ing and growing large quantities of pecans are often able 

 to keep in close touch with the more important channels of 

 trade and can market their nuts independently to good advan- 

 tage. Even the small grower who has patience and business 

 ability can build up a trade that will dispose of his pecan 

 nuts at good prices. Such a trade is developed slowly, but 

 can be increased considerably by prompt service and by sup- 

 plying nuts of the highest quality. The average small grower, 

 however, can market his nuts to much better advantage 

 through some marketing association, provided it is properly 

 organized and managed. Intelligent marketing is impossible 

 without information concerning crop and market conditions 

 and the average producer lacks both the facilities and the 

 time to obtain it. A marketing association controlling the 

 products of a number of growers can employ experienced men 

 to secure the necessary information and to sell the products 

 to the best advantage. In addition, organizations with a large 

 volume of business have marketing connections and outlets 

 not open to the individual producer generally. 



COOPERATIVE MARKETING ORGANIZATIONS 



Cooperative marketing associations are divided into two 

 classes, one including those formed with capital stock, the 



