TETEE HENDERSON & CO., NEW 5TOHK. 



Peter Henderson & Co., New York 



HENDERSON'S 



Seeds, Bulbs, &c. 



ARE GENUINE 



ONLY 



WHEN SUPPLIED 



...BY US... 



DIRECT TO THE PLANTER. 

 ♦ ♦ ♦ 



This Enables us to Supply.... 



Are Growers, Importers and Suppliers of 



-SON'S SU fi/> 



HENDERSON'S 



Seeds, Bulbs, &c. 



ARE NO LONGER 



SUPPLIED 



To Dealers and Store Keepers 



TO SELL AGAIN. 

 ♦ ♦ ♦ 



....This Enables us to Supply 



FLORISTS AND MARKET GARDENERS FOR THEIR OWN USE 



AT OUR LOWEST WHOLESALE PRICES. 



The Reasons Why we no longer supply dealers To Sell 0gain. 



We have for some years appreciated the increasing difficulties of doing both a jobbing business and the supplying of planters direct — 

 z. e : Florists, Truckers and Private Gardeners. 



THE DIFFICULTY IN A NUTSHELL IS THIS: 

 Those Buying 1 to Sell Again Want the Cheapest. Those Buying- for their own Planting Want the Best. 



To Supply Both the Best and the Cheapest 

 And Suit Both Classes of Buyers.... ....Is Manifestly Impossible. 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when it was necessary to do one of 

 two things — either reduce our high standards of quality, produce our seeds, bulbs, etc. more cheaply and cater for the dealer's trade — or 

 discontinue the distribution through dealers — and supply the planter direct with the best seeds, bulbs, etc. in the world. 



Having been extensively engaged in both market gardening and commercial floriculture for many years — the importance of 

 "superior seeds that produce superior products" is so instilled into us that we would not even consider the suggestion of cheapening our 

 seeds, bulbs, etc. for the dealer's trade, so we determined to "only supply the Florist, Market Gardener and private planter direct with the 

 best goods in the world " at the lowest price possible commensurate with superior quality. 



