/ 



PETEK HENDERSON & CO., NEW YORK.— WHOLESALE CATALOGUE. 



• - -The Reasons Why- • - 



We no longer supply our seeds to sell again 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREASING 

 DIFFICULTIES OF DOING BOTH A JOBBING SEED BUSINESS AND 

 THE SUPPLYING OF CONSUMERS DIRECT. , 



THE DIFFICULTY IN A NUTSHELL IS THIS: 



♦ • ♦ 



Those Buying to Sell Again Want 

 the Cheapest. 



Those Buying for their Own Planting 

 Want the Best. 



And Suit Both Class of Buyers... 



To Supply Both the Best and the Cheapest 



* 



• 



...Is Manifestly Impossible 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when it was necessary to do one of 

 two things — either reduce our high standards of quality, produce our seeds more cheaply and cater for the dealer's trade — or discontinue 

 the distribution of our seeds through dealers — and supply the planter direct with the best seeds in the world. 



Having been extensively engaged in both market gardening and commercial floriculture for many years— the importance of 

 " superior seeds that produce superior products " is so instilled into us that we would not even consider the suggestion of cheapening our 

 seeds for the dealers trade, so we determined to "only supply the planter direct with the best seeds in the world" at the lowest price 

 possible commensurate with superior quality, 



As this Wholesale Catalogue will go only to large professional growers of either vegetables or flowers for market, it is unnecessary 

 for us to go into any explanation of the difference between " best" and " cheap " seeds. You no doubt all know from experience that 

 ' blood will tell " in seeds as well as in animals, and all progressive gardeners and florists realizing that their profits for a whole year 

 depend upon the seeds they plant, avoid " cheap " seeds as being poor economy. 



While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the benefit of people, who have never 

 dealt with us, we claim to be the producers and distributers of the BEST SEEDS IN THE MORLD- it is our business 

 and our profession. We know that planters of seeds buy them entirely on confidence; we realize that to lose a man's confidence is to lose 

 his patronage If you have never used our seeds, TRY THEM THIS YEAR, and we will try and retain your confidence as we have 

 succeeded in doing with annually increasing thousands for over half a century, and we promise you all that under our new system of 

 ONLY SUPPLYING OUR S96DS TO TH6 PLHNT6R DIRGCT, we shall spare no expense or 

 trouble to make our seeds even better than ever. 



PETER HENDERSON & CO. 



