PETER HENDERSON & CO., NEW YORK.— WHOLESALE CATALOGUE. 



Peter Henderson & Co., New York 

 ....growers.. | >>The r easons why- 



Importers and Suppliers \ = ^ ====r ___ . 



Vegetable, Flower a„d Farm | We no lon ^ r supply our seeds to sell again 



• • SEEDS 



also dealers in 



IMPLEMENTS, 



TOOLS, FERTILIZERS, 



WE HAVE, FOR SOME YEARS, APPRECIATED THE INCREAS- 

 ING DIFFICULTIES OF DOING BOTH A JOBBING SEED 

 BUSINESS AND THE SUPPLYING OF CONSUMERS DIRECT. .. 



THE DIFFICULTY IN A NUTSHELL IS THIS : 



insecticides, etc. i Those Buying to Sell Again J Those Buying for their Own 



Want the Cheapest. J Planting Want the Best. 



.■*••►' 



Henderson's Seeds, icj 



To Supply Both the Best and the Cheapest 



are genuine 



. . .ONLY. . . 



when purchased from us 



DIRECT. 



THAT IS— We do not Supply Dealers, 



Storekeepers, &c— to Sell Again. 



BUT WE STILL SUPPLY 



FLORISTS'.... 



AND 



HARKET GARDENERS' 



with our superior 

 • SEEDS • PLANTS . BULBS . &c. • 



/yFor their own plantlng._^f 



AS HERETOFORE AT OUR 



Lowest Wholesale Prices. 



lAnd Suit Both Class of 

 Buyers. 



Is Manifestly Impossible, 



It is simply the old story of trying to ride two horses at once. We felt that the time had come when 

 I it was necessary to do one of two things— either reduce our high standards of quality, produce our seeds 

 | more cheaply and cater for the dealers' trade— or discontinue the distribution of our seeds through dealers — 



and supply the planter direct with the best seeds in the world. 

 I Having been extensively engaged in both market gardening and commercial floriculture for many 



| years— the importance of "superior seeds that produce superior products" is so instilled into us that we 



would not even consider the suggestion of cheapening our seeds for the dealers trade, so we determined to 

 t ''only supply the planter direct with the best seeds in the world" at the lowest price possible commensurate 

 | with superior quality. 



As this Wholesale Catalogue will go only to large professional growers of either vegetables or flowers 

 I for market, it is unnecessary for us to go into any explanation of the difference between "best" and "cheap" 

 i seeds. You no doubt all know from experience that "blood will tell" in seeds as well as in animals, and all 



progressive gardeners and florists realizing that their profits for a whole year depend upon the seeds they 

 I plant, avoid ' cheap" seeds as being poor economy. 

 | While we do not wish to appear egotistical, yet in justice to ourselves and our seeds, and for the 



benefit of people who have never dealt with us, we claim to be the producers and distributers of the BEST 

 ' SEEDS IN THE WORLD— it is our business and our profession. We know that planters of seeds buy 

 I them entirely on confidence ; we realize that to lose a man's confidence is to lose his patronage. If you have 



never used our seeds, TRY THEM THIS YEAR, and we will try and retain your confidence as we have 



succeeded in doing with annually increasing tnousands for over half a century, and we promise you all that 

 i under our new system of ONLY SUPPLYING OUR SEEDS TO THE PLANTER DIRECT, 



we shall spare no expense or trouble to make our seeds even better than ever. 



