031 



Gray, D. LeRoy. 



1970. 



How to make a success in the fee fishing business. 



Fish Farming Ind. 1 (1) : 28-31. 



Growing demand for recreational fishing and prices in excess of 



those offered by processors are among the reasons a fish farmer 



may feel an initial interest in fee fishing operations. However, 



there are several factors necessary to a successful, profitable 



fee fishing business. Among these are location, customer 



amenities, aesthetic appearance, fishing quality, promotion 



(advertizing, contests, prizes), complementary goods and 



services, species mix, pond shape, pond size, stocking rates, and 



ability of the operator to handle certain problems. The operator 



must be able to meet customer demands. Liability insurance is a 



must. Labor may be a problem. Fish culture itself poses several 



problems. For reasons of fishing quality several species are 



suggested for consideration, with the selection depending on the 



local situation. 



Subject descriptors: 



Catfish; fee fishing; recreation; general description. 



032 



Greenfield, J. E. 

 1970. 



Catfish marketing, 1970. 

 Catfish Farmer 2(3): 37-44. 



Market functions, development, and problems are discussed. 

 Marketing is the major barrier to continued, orderly growth of 

 the catfish industry. Results of two surveys are reported 

 briefly, one involving about 780 restaurants in the Midwest and 

 South with respect to catfish, and the second involving some 1500 

 housewives who kept daily records of food purchases. Preliminary 

 data for the second survey indicate income, racial, and regional 

 characteristics for catfish consumers in 1969. In contrast, the 

 restaurant survey indicated no significant seasonal, age, or 

 racial patterns to catfish consumption in conventional, family- 

 style restaurants. Restaurant managers' experience with catfish 

 are among the other survey results discussed. Survey results and 

 other information are related to market development and oppor- 

 tunities. Catfish supply factors are also discussed, for exam- 

 ple, the declining importance of wild production, imports as a 

 source of competition, the effects of possible changes in tech- 

 nology (such as the use of raceways or cages in place of ponds, 

 or the use of powerplant thermal effluent), and large-market re- 

 quirements of uniform high-quality, specification-complying prod- 

 uct flows. 



Subject descriptors: 

 Catfish; marketing; demand; consumption. 



15 



