survey based on information from 20 agencies and firms. Retail 

 stores and restaurants are the primary consumer outlets. The 

 market is supplied by rainbow trout from Georgia and nearby 

 States, Idaho, and other countries. A frozen product is 

 generally preferred. Large retail chains are primarily 

 interested in attractive packaging, uniform guality and cost. 

 Rainbow trout is served in the more exclusive restaurants where 

 it appeals to a limited clientele; its oones and price appear to 

 limit consumption on a mass-market basis. Georgia producers 

 might be able to increase sales by promotion to differentiate 

 their product, by making the product more competitive in price in 

 retail chain stores, and by supplying the larger national market. 

 The results are limited to the area and by the absence of 

 secondary data on national and regional markets. 

 Subject descriptors: 

 Trout; markets; survey data. 



080 



Pritchard, G. I. 



1973. 



Fish farm projects in Canada. 



Fish Farming Ind. 1(1): 112-114. 



Canada has some 300 private trout hatcheries, mostly small firms. 



The growing use of fingerlings relates to planting in lakes, 



streams and pot-holes, again mostly by small firms. Some 



salmonids are grown near larger cities. There has been a 



resurgence of oyster culture, along with research into the 



culture possibilities for other species, and the development of 



more supportive attitudes and economic conditions. Yet, the 



industry is still viewed as having high risks, high development 



costs, low market concentration (mainly small firms), local 



market penetration, low profits and a low degree of vertical 



integration. 



Subject descriptors: 



Canada; trout; oysters. 



081 



Scott, Clyde A.; Fessler, Floyd R. 



1970. 



There's profit in trout production. 



Fish Farming Ind. 1 (3) : 18, 21 and 22. 



Based on a 1969 Soil Conservation Service (SCS) survey of 286 



private trout growers in 16 States and on other information, 



several topics are briefly discussed, notably water use, 



marketing, raceway design, feeding, stocking, and costs and 



returns. Nonthermal springs are the major source of water which 



must range from 45 to 70 degrees F. , and preferably 55 to 64 



degrees. Groundwater temperature is about the same as mean 



annual air temperature. A flow of 1 cfs can support annual 



output of 10,000 to 14,000 pounds of trout. Information is given 



on raceway design and preferences by region, feeding (dry feeds, 



36 



