E. W. TOWNSEND & SON— SQUARE DEAL NURSERY 



In writing to us the gentleman stated "You Win". 



The introducer has written a book on the subject quoting 

 different growers who try to distinguish between them, and hold 

 that Howard 17 is its name. We do not know which is the right 

 name, but we know this, that it makes no difference by what name 

 they are called, it is the same berry from the same seed, and it 

 seems to me that as more than a hundred to one know it by the 

 name of Premier, in order to cause less confusion on such a grand 

 variety, Premier should be its only name. We have ten acres of 

 the Howard 17 strain and any one wishing this strain can order 

 them by that name this year, but in the future we shall no doubt 

 grow only one strain and under one name. 



Some of our customers write us the Premier was introduced 

 several years before the introducer of the Howard 17 had received 

 his first plants, and that they thought it only fair to drop the name 

 of Howard 17. 



THE PENINSULA 



The Eastern Shore of Maryland and Delaware section is the 

 largest strawberry growing section in the world to its area. Growers 

 here have been setting every Premier plant they could get for the 

 past two years, and w^e are offered more every season by our home 

 growers for plants than we are catalogueing them at. We are usually 

 booked up on Premier very early in the season and dare not take 

 more orders than we can fill. For a customer once he grows Premier 

 he will have nothing else. Many growers book their orders during 

 the summer before the plants are grown in order to be sure of get- 

 ting their supply, and this is a sure way folks and should be made 

 a rule. 



Premier is not only popular with the growers, but it is equally 

 so with the buyers. There is no berry shipped on the market that 

 sells for more money than does the Premier. We have commission 

 men to come all the way from New York City to arrange for our 

 crop of Premier berries. W. O. & H. W. Davis handle the Premier 

 berries on a commission basis. We cannot furnish them with as 

 many berries as they can sell at strickly fancy prices. Fifty and sixty 

 cents per quart is not considered big money for Premier by Wilmer 

 Davis. He has often told the writer whenever he had Premier ber- 

 ries he could get just what he asked for them. 



PREMIER A LONG SEASON VARIETY 



It is not necessary to grow midseason varieties when the Pre- 

 mier is grown as the season is usually four weeks of fruiting, and 

 Premier covers the the period of all midseason to late varieties. 



If varieties are wanted to cover the entire time from extra early 

 to extra late, we recommnd only three varieties as our choice, which 

 we call our three-of-a-kind selection. Premier, Ford and Townsend's 

 Big Late. Ford and Big Late continue to fruit extra late in the sea- 

 son. Big Late being an imperfect variety. Ford is our choice to plant 

 with it. Both Ford and Big Late are strickly high class varieties 

 and wonderful productive, and are easily the cream of the list of 

 late varieties. We absolutely guarantee these three varieties to be 

 the most perfect varieties grown. They have been tested in pacti- 

 cally all s3ctions of the country and we have never had a complaint. 

 DON'T FORGET THE THREE— PREMIER, FORD AND TOWN- 

 SEND'S BIG LATE. 



