True-To-Name Small Fruit Plants 
25 
OUR SERVICE DEPARTMENT 
We do not consider the deal closed when 
we accept your money and ship you your or- 
der of plants. Weare here to guide you in 
giving advice and in helping you in every 
way possible in growing and marketing the 
crop. More than one-half of the time of 
the writer is spent is correspondence with 
his customers in advising them in the dif- 
ferent problems in growing their crops and 
in making selections. 
In this booklet we are trying to give all 
the advice possible as to selecting varie- 
ties, manuring, plowing, setting plants and 
caring for them from start to finish—in or- 
der to avoid so much unnecessary corres- 
pondence as possible, during the coming 
very busy season. But any advice not 
given here will be cheerfully given for the 
asking. 
‘We have discontinued the growing 
of other small fruit plants. 
The growing demand for our strawberry 
plants prevents us from growing other nur- 
sery. stock until labor conditions change. 
We believe this to be to the interest of our 
customers at thistime. Strawberry plants 
and other nursery stock can not usually be 
shipped in the same package and it there- 
fore can be ordered from another nursery 
without any more expense to the purchaser. 
WE COULD GROW JUST STRAW- 
BERRY PLANTS. 
Just such plants as are grown and adver- 
tised by the average plant man. But 
would we grow ourselves? 
We think not. We have seen the com- 
ing and the going of a great many plant 
growers since we started in the business. 
We would not be content to grow 
just Strawberry Plants. 
Our one aim is tn grow only the very 
best plants that it is possible to grow. And 
to make every Townsend customer a lead- 
er in his section as a successful strawberry 
grower. 
For this reason it is to the interest of 
every berry grower large or small to select 
Townsend as his or her Nurseryman to sup- 
ply the plants for this year’s crop. Mis- 
takes and failures are fatal at this time, we 
must not take chances and buy something 
called plants just because they happen to 
be a little cheaper or a little nearer home. 
Our packing is perfect. No matter where 
situated plants should you in time, 
at the proper season—our prices are as 
cheap as the best plants can be grown and 
delivered to you. 
Once a Townsend Customer—al- 
ways a Townsend Customer—WHY? 
The first thought with us when we get a 
new customer is to try to please him better 
than he was ever pleased before. We be- 
gin by serving him with better plants than 
he was ever accustomed to. We give him 
prompter service than he is used to. We 
never allow a customer to make a mistake 
in getting the wrong varieties if we can help 
it. Weare never too busy to sit down and 

write our customer a letter advising him 
about his order. We try to give every 
customer a little more than he expects, 
(note what some of them say when writing 
us). We do not treat a customer in the 
above manner just when he is new but we 
try to give him better service every time 
| he comes back. 
| ed to our manager. 
WHEN THE ORDER IS RECEIVED. 
When an order is received, first it is hand- 
He reads the order 
| and letter over (if accompanied by letter), 
| fifty per cent. of the orders sent to us is left 
to the Manager’s own way to fill, as he 
thinks best. Twenty-five per cent. of the 
orders state: if the varieties ordered are not 
suited for my section, please substitute 
something better. The Manager at once 
takes his pencil and crosses out any variety 
| not suited; or if left entirely to him to make 


selections, makes out the order with our 
very best varieties for the particular sec- 
tion, adding a few more plants than the 
customer expected or paid for. The order 
goes at once to the Packing House, where 
it is booked for shipment on a certain day. 
The foreman there instructs the book-keep- 
er to add a few extras. Next the packer 
gets the order in hand to fill. He gives in- 
structions for digging the order and prepar- 
ing same for shipment. When plants are 
counted (after giving two or three plants 
over in each bundle) the packer finds he 
has a few bundles over, he places them in 
the shipment also, as he says no use to leave 
them over, we will make him feel good 
when the box is opened. So it goes; every 
one who has a crack at the order tries to do 
a little more than he is required to do in or- 
der to make the customer happy. 
We have no favorites. Every customer 
is extended the same treatment whether 
the order is a dollar or a five hundred dollar 
order. In short we could not ask any one 
| of our customers to give us more for our 
money than we give them, if our positions 
were reversed, 
IS EVERY CUSTOMER PLEASED? 
We answer no! No angel from heaven 
could please everybody. About two kick- 
ers in every thousand, (but isn’t that fine?). | 
Some few expect the plants to be shipped’ 
before we get the order. Honestly we have 
received letters and orders like this. Dated 
April Ist, mailed five hundred miles away, 
giving shipping instructions to be shipped 
pril 2nd. We get the order April 3rd or 
ath: on April 6th we get a letter saying we 
sent you an order about a week ago to ship 
at once. Please send plants at once or re- 
turn the money. What do we do? Fill 
the order just as it comes in turn—no other 
way todo. A postal is always mailed when 
an order is received and booked unless the 
order is going to be shipped by Parcels Post 
same day, then no postalis required. Usu- 
ally the kickers turn out our very best cus- 
tomers in the end, as they get just as good 
treatment as we can give the rest. 
