8 SQUARE DEAL NURSERY 
JOE JOHNSON 
Introduced by E. W. Townsend, 1914. 
Joe Johnson 
JOH JOHNSON—A perfect flowering va- 
riety; season medium late. I offered this va- 
riety in my 1914 Catalog for the first time 
and advised my customers to give it a trial 
on my guarantee to please or refund the price. 
At this writing I am more than ever pleased 
with the Joe Johnson berry, or Big Joe, as it 
is known by some growers. The Joe was the 
most sought for berry at our loading station 
the past season, and brought fancy prices the 
season through. We sold here the first of 
our crop of the Joe at $4.75 per crate, and 
the last picking at $2.80; this was for thirty 
two-quart size at the loading station. I had 
one grower to tell me after the shipping sea- 
son that every Joe Johnson plant in his field 
netted him more than 15c. each. Think of it: 
over one quart of fruit from a single plant 
grown in a matted row; this not for a single 
plant, but the average was more than this 
for the crop, and that the fruit from this 
very prolific patch brought at all times the 
very highest prices paid for any variety. We 
have found here that the Chesapeake and the 
Gandy were usually our best sellers at the 
stations, but the past season the Joe led them 
both in price for many days. I do not believe 
that there has been enough plants grown to 
supply the demand of this variety this season, 
The Berry with a Kecord. 
even if every plant grower would charge twice 
the usual price for them. I could print a 
book the size of this if I were to write all the 
xood things I have seen and heard about this 
wonderful berry, but I will not make the de- 
scription long, and, say, if you have not tried 
the Joe Johnson yet, try it now. 
The average s.ze o* Joe is about 24 to 30 
to the quart, but I have seen quart baskets 
that were filled piling full with nine berries. 
The quality of the fruit is very fine, and mod- 
erately firm and, in fact, is the best shipping 
berry of its size I have yet seen. It is a well 
known fact that extra large berries do not 
carry as well as the smaller size in most 
eases. We have made our price very low 
and consider that we could get a larger profit 
for the fruit than we will get for the plants, 
at our low price, but we are growing the 
plants for our customers, not for fruit, and 
ask you to take advantage of the same by 
sending in your order as early as possible. 
Last season the orders had to be returned 
unfilled by the wholesale. We will sell our 
entire stock at price quoted, but should we 
have to go out and buy will have to charge 
market price. . 
For prices of everbearing varieties see page 
Dee 
