Table 5« — Experimental design for testing the effect of packages on sales of 

 apples and oranges of premium quality and size in six supermarkets, 

 Minneapolis -St. Paul, Minn., 1958 



Week 



Store 



1. 



11/3 



2. 



11/10 



3. 



11/17 



h. 



11/24 



5. 



12/1 



6. 



12/8 



11/8.... 

 11/15 1/ 

 11/22... 

 11/29... 

 12/6.... 

 12/13... 



*o.w 



O.T 



*S.W 



POLY 



O.W 



S.W 



O.T 

 O.W 

 POLY 

 S.W 

 *0.W 

 *S.W 



POLY 

 S.W 



*0.W 

 O.T 



*S.W 

 O.W 



O.W 

 *0.W 



S.W 

 *S.W 



O.T 

 POLY 



*S.W 



POLY 



O.W 



*O.W 



S.W 



O.T 



S.W 



*S.W 



O.T 



O.W 



POLY 



*O.W 



Treatment code : (Type of display) 



S.W - Sleevewrapped trays and bulk *S.W - Sleevewrapped trays, no bulk 

 O.W - Overwrapped trays and bulk *0.W - Overwrapped trays, no bulk 

 O.T - Open trays and bulk POLY - Polyethylene bags and bulk 



l/ The same design was used for apples and oranges. 



Table 6. — Experimental design for testing effect of various types of displays 

 on sales of grapefruit and medium-size oranges in nine supermarkets, 

 Minneapolis, St. Paul, Minn., 1958 l/ 





Group 



[ Store 





Test week 







: December 

 1-6 



: December : 

 : 8-13 : 



December 

 15-20 





: 1 

 2 

 3 



5 

 6 



7 

 8 



9 



P 



B 



P&B 



P 



B 



P&B 



P 



B 



P&B 



B 



P&B 



P 



P&B 

 P 

 B 



B 



P&B 



P 



P&B 

 P 

 B 



B 



II 



Ill 



P&B 



P 



P&B 





P 

 B 



Code of merchandising methods 



P - All test fruit displayed in poly bags, 1 dozen oranges per bag and 6 



grapefruit per bag. 

 B - All test fruit in bulk. Oranges priced in units of 1 dozen, grapefruits 



in units of 6. 

 P&B - Combination display of prepackaged (poly bags) and bulk fruit (50 per- 

 cent of display area devoted to each). Oranges packaged and priced 

 in units of 1 dozen, grapefruit in units of 6. 

 l/ The test grapefruit was size $6, and the oranges were sizes 138 and 163 

 for California fruit and size 252 for Florida fruit. 



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