APPENDIX 



Table 3. — Experimental design for testing the effect of packages on sales of 

 grapes in eight supermarkets, Minneapolis, Minn., 1958 



Week 



\ Store 



1 



• 



; 2 



: 3 



! k : 



5 



; 6 



: 7 



: 8 



First replication 

 1. 10/27 - ll/l 



• O.W 



F 



O.W 

 : F 



O.W 

 F 



F 

 O.W 



F 

 O.W 



O.W 

 F 



F 



O.W 



O.W 

 F 



O.W 

 F 



O.W 

 F 



F 

 O.W 



F 

 O.W 



F 

 O.W 



F 



O.W 



O.W 



2. 11/3 - 11/8 



F 



Second replication ; 



F 

 O.W 



Treatment code: O.W - Overwrapped tray displays 

 F - Home toter bags 



Table k. — Experimental design for testing the effect of packages on sales of 

 pears in eight supermarkets, Minneapolis, Minn., 1958 



Week 



Store 



: 8 



First replication 



1. 10/27 - ll/l.. 



2. 11/3 - 11/18 , 



Second replication 



3. 11/10 - 11/15. 

 k. 11/17 - 11/22, 



S.W 



O.W 



S.W 



O.W 



S.W 



O.W 



O.W 



S.W 



O.W 



S.W 



O.W 



S.W 



O.W 



S.W 



S.W 



O.W 



O.W 



S.W 



O.W 



S.W 



O.W 



S.W 



S.W 



O.W 



S.W 



O.W 



S.W 



O.W 



S.W 



O.W 



O.W 



S.W 



Treatment code : O.W- Overwrapped trays 



S.W - Sleevewrapped trays 



- 12 - 



