SHO: = 
Table 20.--Florida Oranges: Retail prices, marketing margins, and on-tree 
returns per 90-pound box, 1958-59 and 1959-60 
: : ° ; > New York 
Item : Atlanta ; Chicago :;: Detroit ;Pittsburgh: City 
: Dollars Dollars Dollars Dollars Dollars 
1958-59 
Retail..price. 1/ -.-.. « - 9.13 he 10.34 9.16 10.91 
Margins or charges: : 
Wholesale-retail 2/ : 3.56 3.06 4.63 3.24 4.36 
Terminal charges 3/ :; ~32 -43 34 36 -41 
Transportation 4/ . : -38 1.05 | Be 2 1.10 pee2 
Packer, Bl. - 6s = istics ms Let5 1p Leg Lei5 LS 
EOE EL. eo iar jes he [S 6.01 6.29 7.84 6.45 7.64 
On-tree return 6/ .. : 3.12 2.88 2.50 2 ak S227 
1959-60 
Retail’ price *h/' "=< ~ : Pod SB. 15 O22 8.26 9.66 
Margins or charges: : 
Wholesale-retail 2/ : Sipe! 2.97 3.88 350 Biss) | 
Terminal charges 3/ : -23 -37 31 729 a / 
Transportation 4/ . : Ae ts: £05 Peasy, eas | Oa ee 
Packer S/o. « «2 «, 1.80 1.80 1.80 1.80 1.80 
dia) a2) (ea er ee 5392 6.19 7.16 6.58 Tot 
On-tree return 6/ .. : 165 1.94 2.06 1.68 2.55 
1/ Calculated from retail prices collected by the Bureau of Labor Statistics; 
3 percent allowance for waste and spoilage. Average of monthly prices during 
marketing season November - May. 
2/ Retail prices less average auction or wholesale price for the week preceed- 
ing that in which the BLS collected prices. Margins include terminal cartage 
charges. 
3/ Auction and brokerage commissions and miscellaneous charges. 
4/ Weighted average truck and rail freight and refrigeration charges. 
5/ Weighted average of cost of packing in the three most commonly used 
containers. Includes picking, hauling, selling, and advertising costs; data for 
1959-60 season are preliminary. 
6/ Retail price less total marketing margin. 
