280 Practical Orcharding On Rough Lands. 



grower would do better to sell than to attempt 

 to market, or wholesale rather than retail. 



Time to Sell. — Much will depend upon the 

 season and upon the supply of fruit as to the 

 best time to dispose of the crop. If a fair 

 profit can be made by selling direct from the 

 orchard we believe it is the best, allowing the 

 storage man who is fixed to handle the fruit, 

 and understands the market and its demands, 

 to do the real marketins:. Should we store and 

 attempt to market our product in a retail way, 

 we enter a field already occupied by men who 

 have studied that branch of the business as 

 thoroughly as we have the side of production. 



When to Market.— There are many grow- 

 ers who do not stop to consider when an apple 

 should be marketed. We find Ben Davis on 

 the market in October and November, and the 

 people decrying them. When if they had been 

 kept and placed on the market in the spring, 

 say March or April, they would have been in 

 proper condition for use, and the people would 

 have received them gladly. Among the many 

 lessons that we as fruit growers should learn 

 there are none that will have a greater effect 

 on the consumption of fruit — if we expect to 

 distribute or retail our crops — than for us as a 

 class to learn when certain apples are at their 

 best, and see that they are in the hands of the 

 consumer at that time. 



