REDUCTION OF WASTE IN MARKETING 
15 out of a total of 35 reported; for can- 
taloupes, 21 out of 40; tomatoes, 19 out 
of 32; and for grapes the car-lot markets, 
which were opened within the past 10 
years, numbered 13 out of a total of 24 
for which reports were received. Taking 
account of the minor products of this 
trade, as well as the five leading ones 
just mentioned, the average rate of in- 
crease in the number of car-lot markets 
for highly perishable fruits and vegeta- 
bles was over 40 per cent in the decade 
beginning with 1901 as compared with 
the ten years just before. 
Wide Range of Sources of Supply 
Many of the large markets, and smaller 
ones also, receive their fresh fruits and 
vegetables from regions which are far 
apart. The examples given here refer 
to large cities, but illustrate conditions 
at many others. The sources of supply 
of a given product in a market like Chi- 
cago or New York may often be traced 
by the price quotations in those markets 
for perishable fruits and vegetables. It 
is common in those, and in other mar- 
kets as well, to mention the state or 
locality where the products quoted were 
produced. By tabulating quotations of 
different commodities it is thus easy to 
learn also the time when the produce 
from a given locality is on a given mar- 
ket. For the season of 1910 the quota- 
tions of Florida tomatoes appeared in the 
produce reports at Chicago, New York, 
and Kansas City early in the winter and 
continued to about the middle of June, 
when Texas tomatoes began to appear. 
These were followed, in the Chicago mar- 
ket, by shipments from Mississippi, and 
about the first week of July the produce 
of more northern fields. Among the 
states which contributed tomatoes to the 
Chicago trade in 1910, besides Florida, 
Mississippi, and Texas, were California, 
Tennessee, Missouri, and, of course, 
Illinois. New York’s supply came also 
from a large number of states, among 
which were California, Florida, Texas, 
Mississippi, Tennessee, Virginia, North 
Carolina, South Carolina, New Jersey, 
Maryland, and Delaware, while some 
were imported from Cuba. 
1331 
The supplies of peaches, strawberries, 
cantaloupes, string beans, and other 
products were also drawn from a wide 
range of territory. In 1910 there were 
at the same time quoted in New York 
City strawberries from Florida, Lou- 
isiana, Virginia, Maryland, and the Caro- 
linas, and while some of these southern 
berries were still in the market, supplies 
came in from New Jersey and New York. 
The cantaloupes used in New York in 
the latter part of June and the first of 
July, 1910, were coming from Florida, 
Georgia, and the Carolinas, and also from 
Arizona and the Imperial Valley of Cali- 
fornia. A few weeks later melons from 
Maryland, Delaware, Virginia, and New 
Jersey met, on the same market, those 
from New Mexico, Nevada, and Colorado. 
In April and May of the same year the 
asparagus sold in New York City was 
grown some near the Pacific coast and 
some in the regions along the Atlantic. 
Peaches from Texas and other Western 
states were included with those from 
Eastern states in the receipts at New 
York. 
The sources of supply in a given mar- 
ket are governed to some degree by 
changing conditions of trade. Under 
some conditions it would be profitable 
for the produce of a certain state to com- 
pete in a given city with produce from 
states which are nearer that market, 
but whose own crops are short. For 
instance, when the Arkansas peach crop 
is small, Georgia may be shipping to 
points as far west as Denver, while if 
the Arkansas yield is large, Georgia 
peaches might get into few markets west 
of Chicago. 
Systematic Distribution 
Finding a Market 
A personal acquaintance between 
buyer and seller is an important factor 
in successful marketing. A truck gar- 
dener who visits the different markets 
occasionally and meets dealers there is in 
a much better position to sell his produce 
than if he consigned it to strangers; and, 
further, the co-operative association hav- 
ing representatives in important markets 
throughout the season may be expected to 
