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This Trade Mark is 

 your protection 

 for True~tO"Name 

 Quality Plants 



BECAUSE for years past the Townsend 

 name has represented all that is 

 best in strawberry growing, and has 

 become the byword for quality plants 

 the country over, many attempts have 

 been made by unscrupulous rural sales- 

 men to pawn off inferior plants on the 

 unsuspecting buyer at lower prices than 

 our list, and represented as being prod- 

 ucts of the Townsend nurseries. 



To protect our customers against such 

 fakirs, we have adopted the new policy of 

 carefully marking every bundle of plants 

 shipped out from our nurseries by placing 

 our trademark on the label. This is your 

 insurance against crooks who, by such 



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unfair means, are trying to capitalize on the 

 Townsend name. 



We do not wish to be misquoted in our statement; as 

 there are many fine salesmen throughout the country who 

 are selling plants grown by reputable concerns, with not 

 the slightest idea of misrepresenting in any way the goods 

 offered by them. This class of salesmen generally do not 

 resort to such tactics in selling their customers. Every 

 agent offering our plants for sale throughout the country 

 will have proper credentials that he is our authorized 

 agent. 



No plants received by you are sent from this 

 nursery without Townsend trade-marked label. 



We Replace Free Any Stock Re- 

 ceived by You That Does Not 

 Meet These High Standards. 



The TOWNSEND FOUR-POINT 

 a GUARANTEE and What it Means to You 



QUALITY 



The good name of this firm and good will of its customers 

 have been built and preserved by always handling noth- 

 ing but the highest grade stocks available. Every plant 

 we ship is the best we can produce. 



TRUTH 



Old customers know that they will always get the vanetv 

 they order. They have faith in us and we will not break it. 



HEALTH 



Every plant we ship is healthy, thrifty, and free from all 

 injurious diseases. Diseased plants will produce dividends 

 for neither you nor us. 



PRODUCTIVENESS 



Every plant that goes into our propagation fields is se- 

 lected for its heavy fruiting crowns. In this manr-. 



^k^ep' our ^tock bred up in productiveness and vitality. 



-T*hey tire carefujjly. packed so that vt reach you 



they will grow strongly and produce as you have the right 

 expect from Townsend's plants. 



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