A Thoroughbred Progressive Plant in lull Fruit. 



Everbearing Strawberries 



For the first time in writing our catalog, we begin with the everbearing varieties. We did 



this for a purpose. 



In filling our thousands of orders the past season we find that over ninety per cent of our 

 customers were interested in the everbearing strawberries. Nearly every postal card asking for 

 our catalog would mention the everbearing strawberries in the beginning. This plainly shows 

 that the American people are fully interested in the wonderful production of this new race of 

 small fruit. 



And we must say here especially is this true with our women customers. But we will speak 

 of this further along in the book as we have promised. 



While we have added some remarkable varieties of everbearing strawberries to our list this 

 season, we shall continue to head the list with the Progressive, and give only short descriptions 

 of all varieties. If any one wishes to know more about them than we say read the testimonials. 

 Progressive, while a leader in most sections, is not considered best everywhere. 



Progressive 



Introduced 1^12. by Harlow Rockhill, Iowa, 

 crossed by Pan-American and Senator Dunlap. 

 Berry medium in size, greatly resembling its 

 parent the Dunlap, in size, color, and appear- 

 ance. In flavor, it surpasses the Dunlap. Won- 

 derfully productive in fruit and will make a 

 good bed of plants with proper attention. 

 Plants set out in Spring begin to bloom and 

 fruit in a few weeks after setting plants, and 

 continue the fruiting, until ground is hard froz- 

 en the coming fall. The young layer plants 

 begin to fruit as fast as they form and by 

 September where a matted row is desired the 

 bed is entirely covered with ripe berries, green 

 berries and blossoms. Where the matted row 



is allowed the size of fruit is greatly reduced, 

 and we recommend the hill culture for all ever- 

 bearing strawberries. Many of our customers 

 have reported one quart of berries picked from 

 each plant the first season plants - t, un- 



der the hill system, and berries are much 

 and sell for two to three times as much as 

 small berries. While th< - :ieties 



in the far South have not taken so well 

 other sections, we have had better r< ports from 

 tin- Progressive from the South than any other 

 variety As to culture, give same attention as 

 to other standard varieties, except 

 blossoms off a little long* - r the fruit- 



ing is put off the stronger plant y< - t to bear 

 the main crop. There is no way to keep them 

 from bearing fruit, as one of our Ark 



GROWING AM) MARKETING— Continued. 

 It costs us hundreds and hundreds of dollars every year 

 to grow and keen the blossoms and fruit from our ever- 

 bearing plants from May 1st until November. We keep 

 a large force steadily at work keening off the blossoms 

 so that the plants can keen full of vigor and retain all 

 their hiph fruiting duality for the succeeding years. We 

 of course *ret more plants from the everbearing by doing 

 this work, and we gel a much better and stronger plant 



in every way. Every plant gives satisfaction. It is full 

 of life and ready to grow and hear the hiir crops that 

 we hear so much about, when we send them out. V 

 rewarded many times for our work, for once our plants 



are sold in a vicinity we begin at onc< to build a tradt 

 there which has DO end. believe 



through sight more than any other way. and it is this 



fact alone that has caused the demand todaj 

 plants and better seeds. It is hard to understand unless 

 you have Been with your own o>- - know- 



that our plants are cheap at our prices: :'■• 

 all we say and more. Were w< lee the 



amount we do for our plants we could 

 trom our customers. They have tried them side 

 with the highest and the lowest : tney know which is 



BBt. It is tutly for the om who has 1 

 our plants that w e write. 



