E. W. TOWNSEND & SON, SQUARE DEAL NURSERY 



INTRODUCTION...(Continued) 



advantage. We are a united people and we 

 are going to win. And the end is in sight. 



There has always come over me a very near 

 feeling toward each of my dear customers 

 Avhen I begin to write a catalogue, and at no 

 previous time has this nearness been felt so 

 Iceenly as at this time. One thing; I feel that 

 nearly every home that my little visitor enters 

 will be in sadness. There will be vacant chairs, 

 there will be found mothers and fathers anx- 

 iously awaiting the return of their boys. Many 

 homes will have already received the news 

 that HE will not return. May God comfort 

 those. Another cause for the near feeling to 

 our customers; is that they have stood by us 

 year after year. Sending us their orders and 

 their very kind letters of appreciation for the 

 service that we have rendered them. We wish 

 we could meet every one of you, but such is 

 impossible and we must keep up the good work 

 we have begun by sending our yearly messen- 

 ger. Thanking you with all our hearts for 

 your kindness towards us and striving to do 

 our very best at this end to please each of you. 

 I hope that every one who receives this book 

 will accept this as a personal message from 

 me. 



In addition I want to say there is a reason 

 why Townsend and his customers are so close 

 friends. The Townsend way of doing busi- 

 ness is the only happy way of doing business. 

 We try to give every man, woman and child a 

 square deal. We deal with them as we would 

 like for them to deal with us were the posi- 

 tions reversed. We make mistakes, yes in- 

 deed; we are only human beings. Our road is 

 not all smiles in this business. In many cases 

 we have to bear the blame for the transporta- 

 tion Companies. The service of which has 

 been very bad for the past two years. The 

 Express Companies have now been taken over 

 by the Government and we hope that condi- 

 tions will be better this season. At least v/e 

 can now collect for the loss and damaged 

 goods while in transit. Parcel Post proved a 

 blessing to us the past season. We were able 

 to ship 50-pound packages anywhere in the U. 

 S. The cost is moderate and is usually quick 

 in reaching destination. 



We learned long ago that a satisfied cus- 

 tomer is our best asset, and we go the limit in 

 order to please all who place confidence enough 

 in us to send us their orders. Our business is 

 mutual, each of us in a w^ay is dependent upon 

 the other. The growth of our great business 

 depends entirely upon your confidence in us, 

 and your success depends a great deal on the 

 service we render you in the way of quality 

 plants, and the information that we are able 

 to give you selecting plants, and other advice 

 which, our free service, is yours for the ask- 

 ing. 



It is the desire of the Townsend nursery 

 folks to get just as close to their customers as 

 possible, to help them in every way possible. 



as your success means our success ,always. 



It is this plan that has caused our business 

 to grow every year until we are second largest 

 strawberry plant nursery in the world. And 

 we believe that Our Customers are the most 

 successful strawberry growers in the world. 



We do not claim to be all the folks in the 

 world who can grow and pack strawberry 

 plants, but we do know this: We have ordered 

 strawberry plants from every section of the 

 country v/here plants are grown and we have 

 yet to receive any plants that have ever equal- 

 ed ours in appearance or productiveness. We 

 contribute the following to our success in 

 growing the best plants. 



First. — We have our nurseries situated in 

 the most favorable spot on earth for the grow- 

 ing of nursery stock. This fact goes without 

 contradiction. 



Second. — There is nothing left undone in or- 

 der to grow the crop so it will prove to be per- 

 fect in every respect. The soil and climate 

 being ideal, we apply the most up-to-date 

 methods in manuring and cultivation. All 

 plants are selected from the highest breeding 

 strains every year. We have followed this 

 method of selection until we have built up a 

 strain of plants that are unequalled by any 

 strain of plants in the world. Many of our 

 customers write us that our plants produce 

 more than twice as much as other common 

 grown varieties and we have received letters 

 stating that they produced more than four 

 times as many berries per acre. Even some 

 of our best learned men, whom the States are 

 paying high salaries, are proven to be asleep 

 on the watch. We have read their claims that 

 a strawbery plant was a "strawberry plant", 

 and that it could not be bred up to become 

 a more productive plant. Such statements are 

 erroneous. Were we not fully satisfied as 

 to our claims we would not dare write such in 

 our books. We have proven it to our own sat- 

 isfaction on our own grounds and our custom- 

 ers have proven it in every section of the 

 country. We ask such believers that are a- 

 sleep to wake up. This is no time to be fool- 

 ing with inferior plants; we need every quart 

 of berries that can be grown. It takes just as 

 much time to set out and cultivate a patch of 

 common plants as it does the best productive 

 plants. The best plants should produce from 

 $500 to $1,000 per acre, according to location, 

 net profit yearly, and in many places should 

 beat this. While common grown plants will 

 harly produce anything net. As we have said 

 before the only saving is in the picking and 

 hauling bill, and that goes in the wrong pock- 

 et. All our old customers know this to be 

 true. That is why they are regular Townsend 

 customers. We could print three such books 

 as this if we were to use what testimonials 

 that have come in to us in the last year — many 

 claims from our customers are much stronger 

 ' than we make. 



PLEASE INCLUDE SUFFICIENT POSTAGE IF PLANTS ARE WANTED BY 

 PARCEL POST. 



