E. W. TOWNSEND & SON, SQUARE DEAL NURSERY 



LUCKY STRIKE (per) 



We listed this variety for 

 the first time last season, and 

 gave the following descrip- 

 tion: ''LUCKY STRIKE"— 

 Surpasses all other everbear- 

 ing strawberries. The plants 

 fruit on both old and new 

 runners from early in spring 

 until late in fall. Fruit the 

 largest and quality the best 

 of all the everbearing sorts. 

 An ideal plant maker. Plants 

 strong and healthy with a 

 tremendous root system. Are 

 more productive on both old 

 and new plants than any oth- 

 er variety. 148 berries were 

 counted on one mother plant 

 during Sept., at the samee 

 time this plant had mother- 

 ed 50 new runner plants that Plckine- Everbearing strawberries grown the Townsend Wiiy. It is easy to grow from 

 nearly all were fruiting at the lO.OOO lo 15.000 quarts per acre this way. Requires 14,000 plants to set an acre. . , 



time. Two quarts of berries were picked from 

 one hill at one time. 



The above is what we said about Lucky 

 Strike the past season. Now here is what a 

 few of our customers say after giving it a 

 short trial. 



Mr. Charles W. Sanborn, 

 "The Pines", N. H. 



August 11th, 1918. 

 Dear Mr. Townsend : — I wish to write you a 

 few lines in regard to the Lucky Strike straw- 

 berry plants which you sent me last May, and 

 to say that they have done fine. Your new 

 method of packing plants you send by mail 

 assures their arrival in good condition. The 

 five plants I had of you have been set about 

 three months, and have produced about seven- 

 ty-five young plants, and in addition to this 

 are now loaded with berries. Some of them 

 are ripe and show what they are like. The 

 plants have very heavy dark foliage of rank 

 growth and as plant makers can't be beat. It 

 is indeed wonderful that the plants could make 

 all those new runner plants and at the same 

 time be loaded with berries both on the old 

 and runner plants in three months time. In 

 my fifty years experience in growing straw- 

 berries I have never seen anything to approach 

 it. I thought the Progressive was a wonder- 

 ful berry, but as far as my experience has 

 gone I find the Lucky Strike far ahead of it in 

 every way. It stands up to your description 

 AND THEN SOME. I am pleased and take 

 great pleasure in showing them to my friends 

 and neighbors. I thank you for the verv fine 

 treatment in handling my order. 



Chas. W. Sanborn. 



Another One From Danvers, Mass. 



September, 1918. 

 Mr. Townsend: — The Lucky Strike berry 

 plants arrived promptly and perfectly. They 

 are fine. Gratitude has been styled the great- 



est if not the mother of all virtues. Of all 

 men would I be most miserable were I not to 

 give you all the gratitude I possibly can for 

 the generosity shown me. The Worlds Wonder 

 won for you fame in the strawberry field. The 

 Lucky Strike will win for you still more fame 

 and also fill your coffers with gold in this world 

 and crown your name with inperishable glory 

 which fame's wings will carry through centur- 

 ies. You have demonstrated riot alone that 

 you are a successful grower of plants and ber- 

 ries, but also a raiser of the standard of busi- 

 ness men. May you reap as you have sown; 

 may prosperity and posterity pay you for your 

 performance. 



Gratefully and fraternally, 



W. O. Dwinell. 



NOTE. — Had we the space would print more 

 testimonials, but will just add to our last years 

 description by saying: We never sent out a 

 new variety that has met with the approval 

 that the Lucky Strike has, notwithstanding all 

 who purchased it of course expected to find it 

 far in the lead of other varieties as the price 

 seemed exhorbitant that we were compelled to 

 ask. In every case where they have had a fair 

 trial they have more than made good. We are 

 sorry we have not more in stock. Our cus- 

 tomers begged us for the plants the past spring 

 and we let them go until we did not have half 

 as many as v/e intended to set ourselves. We 

 have only a few thousand plants to offer again 

 this season, and only in small lots. We can 

 spare as many as 100 plants to a customer 

 but hope they will ask for 25 instead of 100. 

 We have booked orders all the year every 

 month for the Lucky Strike plants. We are 

 proud to be the introducers of such varieties 

 as Lucky Strike and Lucky Boy. Not so much 

 as to the profit that we expect to derive from 

 the sale of the plants, but that we are better- 

 ing the strawberry world 100 fold by sending 

 out these two named varieties. 



This Is The Year To Set Ever-Bearing Strawberry Plants 



They will be the best paying crop. The more strawberries for home means more apples 

 for the boys "over there". 



