Illllllllllllllllllllllllllllllllllllllll I 



m 



The Principles of This Business 



Are The Same Yesterday, Today and Tomorrow 



I We are trying to conduct this business along absolutely fair lines for 



\ two reasons. First: Because we believe in the principle of fairness. Sec- 



i. ond: Because it pays in dollars and cents. Away back in the beginning we 



'j discovered that we must have the confidence of our customers, or the bus- 



E iness would not succeed. There was no way of meeting all of our custom- 



\ ers face to face, of establishing confidence by personal contact, so the sim- 



\ pie plan was adopted of gaining confidence by conducting the business so 



E fairly that confidence would come to us by our acts. It was a fortunate 



E policy, and we have stood by it ever since. 



\ WE MUST HAVE YOUR CONFIDENCE BEFORE WE CAN EXPECT 

 I YOUR ORDERS. WE NEVER ALLOW OURSELVES TO 



\ FORGET THIS. 



I We want you to know that our colors are nailed to the mast that v\^g 



: are going to please you. If we don't please you, we lose your support. 



E Nobody knows this better than we do. We can't go on unless we continue 



\ to satisfy our customers. We have to satisfy them; our success depends 



= upon it. 

 \ OUR POLICY IS TO LIVE AND LET LIVE. 



E Our policy is a live and let live policy; v/c do not believe in building e 



= up a fortune in a year, or in ten years. We believe in sharing our fortunes \ 



\ with our fellowmen. When providence smiles on us and gives us the grovv- \ 



\ ing showers to grow an abundant crop of plants vve feel like sharing our \ 



\ good fortune with our good customers, in the way of making our prices \ 



I just as low as possible with a living profit for ourselves. Each manager e 



E of our different departments are financially interested in the business. = 



= We are all striving to one end — to please our customers, and make our = 



: business grow. In this w^e have not been disappointed. Our business has I 



E grown by leaps and bounds until today we are second to none in the United = 



E States. I 



\ We are but human, we have made mistakes. It would be impossible e 



j to run any business as large as this without making mistakes. But we have \ 



\ never made an error that we have not been ready and willing to correct. \ 



\ We thank our customers who have stood by us from the small begin- \ 



\ ning; who have recommended us to their friends. To these we attribute j 



[ a good share of our success. e 



: With very best wishes to all our customers and friends, we beg to re- \ 



\ main, = 



[ Yours very truly, [ 



E. W. TOWNSEND & SON, Salisbury, Md. 



I (Formerly E. W. Townsend) I 



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