Continental Europe, primarily Common Market countries, have so far been the main focus of South 

 Africa's efforts at market diversification. The trend towards increased protectionism in the EC, however, and 

 expanding production in countries benefiting from this protection may encourage South African canners, and those 

 in other countries, to look elsewhere also. Canada may loom large in their eyes. 



As in other countries, costs of such items as processing equipment, raw materials, and transportation have 

 increased in South Africa. Yet it maintains a very competitive pricing structure. This ability to compete in world 

 markets stems in large part from South Africa's very low labor costs. These costs show no signs of any appreciable 

 increase in the near future. In addition, prices paid to producers, which constitute about 20 percent of the final 

 product price, are generally below those of one prominent competitor, Australia, further reinforcing South Africa's 

 competitiveness in world markets. The fact that South Africa relies so heavily on export trade means that it must, to 

 retain these markets, assure buyers of adequate supplies at competitive prices. The industry has fulfilled this 

 function well and is confident of continued success. It has already reached a high point of prominence in canned 

 peach exports and is making rapid strides towards attaining similar success in fruit cocktail. 



CANNED PEACHES: Imports into specified countries and percent from South Africa 





Belgium 



West Germany 



Netherlands 



Sweden 



United 



Kingdom 



Year 





Percent 





Percent 





Percent 





Percent 





Percent 





Total 



from So. 



Total 



from So. 



Total 



from So. 



Total 



from So. 



Total 



from So. 





imports 



Africa 



imports 



Africa 



imports 



Africa 



imports 



Africa 



imports 



Africa 





1,000 





1,000 





1,000 





1,000 





1,000 







cases 1 



Percent 



cases 1 



Percent 



cases 1 



Percent 



cases 1 



Percent 



cases 1 



Percent 



1964 .... 



337 



12 



3,233 



1 



423 



2 



464 



2 



5,171 



57 



1965 .... 



335 



( 2 ) 



4,022 



- 



523 



2 



410 



- 



5,007 



62 



1966 .... 



357 



20 



3,233 



9 



521 



9 



396 



- 



4,913 



64 



1967 .... 



343 



( 2 ) 



3,181 



14 



452 



4 



368 



1 



4,418 



67 



1968 .... 



294 



45 



3,974 



20 



440 



19 



393 



16 



5,178 



63 



1 Basis 24 



/2Vis (45 1 



b.). 



















Not available. 



16 



