FOREWORD 



International canned peach marketing, once dominated by the United States, has in 

 recent years evolved into an intensely competitive enterprise. Numerous countries, 

 pressured by expanding production, are now competing with the United States for sales 

 in world markets. The Republic of South Africa, favored with a very competitive cost and 

 pricing structure, ranks as one of the most prominent of these competitors. South Africa 

 recently has begun to diversify its export sales, shipping to countries other than the 

 United Kingdom, and has registered marked gains in canned peach exports to important 

 U.S. markets in continental Europe. 



This report, describing the South African canned deciduous fruit industry and its 

 progress, is based on information obtained from a visit to South Africa in early 1969 by 

 the author and W. R. Hoard, manager of advertising and promotion for the California 

 Cling Peach Advisory Board. The author gratefully acknowledges the cooperation of the 

 U.S. Agricultural Attache's staff in Pretoria, the American Consulate General in Cape 

 Town, the South African Government, and grower and processor members of the canning 

 industry. Special appreciation is extended to R. C. Scissors of the American Consulate 

 General's office and P. H. van Rooyen, manager/secretary of the Apricot-Peach Growers' 

 Association. 



S". S.WEST | 



'.AFRICA v-'* 



PORT NOLLOTH 



KIMBERLEY 



REPUBLIC OF 



BITTERFONTEIN SOUTH AFRICA 



INDIAN 

 OCEAN 



TULBAGH% .WORCESTER Langkl 

 PAARL* •<MTMONTAGU 

 CAPE TOWN 



MOSSELBAAI 



PORT ALFRED 

 PORT ELIZABETH 



50 100 150 



L—J I i 



MILES 



BREDASDORP 



Deciduous fruit production area 



INCIPAL AREAS OF 



CIDUOUS FRUIT PRODUCTION 



BOUNDARY REPRESENTATION IS NOT NECESSARILY AUTHORITATIVE 



