SQUARE DEAL NURSERY 



13 



JOE JOHNSON 

 Introduced by E. W. Townscnd, 1914. The Berry With a Record. 



Joe Johnson 



Joe Johnson. — A perfect flowering variety; 

 season medium late. I offered this variety 

 in my 1914 Catalog for the first time and ad- 

 vised my customers to give it a trial on my 

 guarantee to please or refund the price. At 

 this writing I am more than ever pleased with 

 the Joe Johnson berry, or Big Joe, as it is 

 known by some growers. The Joe was the 

 most sought for berry at our loading station 

 the past season, and brought fancy prices the 

 season through. We sold here the first of 

 our crop of the Joe at $4.75 per crate, and 

 the last picking at $2.80; this was for thirty 

 two-quart size at the loading station. I had 

 one grower to tell me after the shipping sea- 

 son that every Joe Johnson plant in his field 

 netted him more than 15c. each. Think of it; 

 over one quart of fruit from a single plant 

 grown in a matted row; this not for a single 

 plant, but the average was more than this 

 for the crop, and that the fruit from this 

 very prolific patch brought at all times the 

 very highest prices paid for any variety. We 

 have found here that the Chesapeake and the 

 Gandy were usually our best sellers at the 

 stations, but the past season the Joe led them 

 both in price for many days. I do not believe 

 that there has been enough plants grown to 



supply the demand of this variety this season, 

 even if every plant grower would charge twice 

 the usual price for them. I could print a 

 book the size of this if I were to write all the 

 good things I have seen and heard about this 

 wonderful berry, but I will not make the de- 

 scription long, and, say, if you have not tried 

 the Joe Johnson yet, try it now. 



The average size of Joe is about 2 4 to 30 

 to the quart, but I have seen quart baskets 

 that were filled piling full with nine berries. 

 The quality of the fruit is very fine, and mod- 

 erately firm and, in fact, is the best shipping 

 berry of its size I have yet seen. It is a well 

 known fact that extra large berries do not 

 carry as well as the smaller size in most 

 cases. We have made our price very low 

 and consider that we could get a larger profit 

 for the fruit than we will get for the plants, 

 at our low price, but we are growing the 

 plants for our customer, not for fruit, and 

 ask you to take advantage of the same by 

 sending in your order as early as possible. 

 Last season the orders had to be returned 



Lanes Horn. Ta.. >[ay 1.".. 1010. 

 l>(>av Sir— 'riio strawberry plants arrived aud 

 nri" very nice itlants. muoh better than we have 

 been nsed to jrettiuir. Mrs. H. A. T. 



