•^ MAY 1 1^ 



Our Greeting to You 



DEAR CUSTOMERS: 



We extend our appreciation to you for your orders and business 

 as we enter into another year of furnishing wealth and happiness 

 to our hundreds of thousands of satisfied customers. 



About 107 years ago, John F. Shaefer started a seed business 

 near the present location of the St. Charles Hotel. Soon after 

 starting he moved his store to the location now occupied by our 

 Company. D. A. Maupay succeeded the Shaefer Seed Store and 

 was in turn succeeded by E. F. Virgin about the time of the Civil 

 War. A few" years later Mr. Jesse Fettis purchased the business 

 from Mr. Virgin, who v/as his brother-in-law. Mr. Fettis ran the 

 business until I 889 when Mr. Richard Frotscher then located on 

 Dumaine Street, purchased the store from Mr. Fettis, placing Mr. 

 Joseph Steckler, now President of the J. Steckler Seed Co., Ltd., 

 in charge. In 1 897 Mr. Joseph Steckler and Mr. Richard P. 

 Steckler organized the J. Steckler Seed Co. Ltd., and purchased 

 the Gravier Street business. About a year later the business of 

 Richard Frotscher on Dumaine Street was purchased by the newly 

 organized Company and later the Dumaine Street business loca- 

 tion was discontinued. So we are over 1 00 years old in business. 



Isn't it a pleasure to deal with a Company that has such an in- 

 teresting history of service to the South? Don't you feel a great 

 deal of confidence in dealing with a concern as old as ours? 



We are proud of our history and we use the valuable informa- 

 tion gained through these many years of business in furnishing 

 you with the Best Seed you can buy at the Best Price. 



Yours for Seeds, 



J. STECKLER SEED CO., Ltd. 



We have no other Connection or Branch 



JOSEPH STECKLER, President FRANK S. LOVE, Vice President 



A. J. TROSCLAIR, Secretary-Treasurer 



The South's Leader and Most Dependable Source of Seed Supplies. 



NOTE: — To our Friends and Customers. We are anxious to increase our mailing list 

 with correct names and addresses of those interested in seed and for that 

 courtesy, we will be glad to send 6 Papers of Assorted Flower Seeds suitable 

 for the Season in return for this favor. 



