“A man | know was telling of an experience he'd had.” 
WEST GROVE, PENNSYLVANIA 
Spring, 1960 
Dreat Friend: 
A man I know was telling of an experience he'd had. He said, 
“Tt was a hot July day and several of us on the farm had just unloaded 
the hay wagon. This was before the days of mechanical balers and we 
had to pitch the loose hay up into the loft by pitchfork. As we finished, 
the big, burly farmhand who had been working in the hottest, dustiest 
part of the loft climbed down the ladder to the barn floor, his back to us. Then, sweating and limp with the heat, he 
turned and faced us. We stared in horror, for his face was blue, and we thought that he was about to drop from an 
apoplectic stroke. Suddenly he whipped from his hip pocket a large, blue bandanna and mopped his face with it. 
We saw at once how his face had become blue, and that what had appeared to be a fatal stroke coming on was no 
more than the dye from the blue bandanna. We were, of course, relieved and all had a good laugh about it. Never 
before or since has there been brought home to me more forcefully the truth of that old saying —‘Appearances may be 
deceiving.’ ” 
As my acquaintance finished his story, a dozen similar instances of that truism came to my mind; and I have 
no doubt that your own experience has already provided you with some good samples, too. We all know how easy 
it is to jump to an erroneous conclusion. Many people do so to their sorrow, as in the case of those who are gulled 
and taken in by the fancy package which conceals the flaw in the product inside it. It is surely never wise to be 
‘‘sold”’ on the package; and always best to know the product and the reputation of its maker. 
In selling roses, we believe that the plant is the important thing, and that the function of the box is to carry that 
plant to you safely and in prime condition. We use no gold or silver trappings—no gayly designed and alluring trim- 
mings as a sales ‘‘gimmick.’’ Our policy has been, is and will be to put the value where it belongs. . . not in the 
package... but inside it! You need be a Star Rose customer only once to know the truth of this. 
With best wishes for your pleasure in roses, Iam 
Sincerely, 
§tar Roses Ee oy as 
ae 
NONE FINER ANYWHERE THE CONARD-PYLE CO. 
P. S. Two of our new Floribunda introductions this spring are All-America Winners—Fire King and Sarabande. 
They're worth your consideration. So, too, are Golden Girl, the splendid new yellow Grandiflora on our cover, and 
Royal Velvet, a rich, ruby-red Hybrid Tea. 
